NEW YORK, Jan. 11, 2021 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the Search Experience Cloud company, today announced
its success modernizing the website of LasikPlus, a leading
provider of laser vision correction, with Yext Answers, the
company's revolutionary search product.
With Answers, which is powered by advanced natural language
processing (NLP) and Bidirectional Encoder Representations from
Transformers (BERT) technology,
LasikPlus's website can now understand the more
complex questions about the procedure posed by LASIK candidates on
their website — and return official, direct answers. In addition,
Yext Answers provides dynamic results, like videos and maps, as
well as integrated calls-to-action.
Since launching with Yext Answers in the late summer,
LasikPlus answered more than 8,500 questions on
its website. The brand achieved a click-through rate greater than
25% for site search results.
"When you're in consideration mode for LASIK eye surgery, you're
also in education mode, which means you have a lot of questions,"
said LaGenia Watkins, Marketing
Assistant at LasikPlus. "With Yext Answers, patients are
able to get the answers they need right away. But the platform also
gives us important insights into what people are searching for so
we can make strategic communication updates to our site. And really
listening to what our patients want is going to help us stay
"For health decisions as important as vision correction, it's
critical for LASIK candidates to have access to all of the
information they need to make the choice that's right for them,"
said Carrie Liken, Head of Industry for Healthcare at Yext.
"LasikPlus has made this possible by incorporating a
modern search experience to their website with Yext Answers. By
providing up-to-date, accurate answers to their patients' most
critical questions, they are building even more trust and
credibility — and that's never been more important."
Read more about Yext's work equipping LasikPlus with
state-of-the-art search technology here.
The ultimate source for official answers
about a business online should be the business itself. However,
when consumers ask questions on company websites, too often they
are left in the dark with wrong answers. Yext (NYSE: YEXT), the
Search Experience Cloud, solves this problem by organizing a
business's facts so it can provide official answers to consumer
questions — wherever people search. Starting with the company
website, then extending across search engines and voice assistants,
businesses around the world, like T-Mobile, Jaguar Land Rover, BBVA
USA, and Kiehl's — as well as
organizations like the U.S. State Department and World Health
Organization — trust Yext to radically improve the search
experience on their websites and across the entire search
Yext's mission is to help businesses and organizations around
the world deliver official answers everywhere people search. Yext
has been named a Best Place to Work by Fortune and Great Place to
Work®, as well as a Best Workplace for Women. Yext is headquartered
in New York City with offices in
Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan,
Paris, San Francisco, Shanghai, Tokyo, and the Washington, D.C. area — and work-from-home
offices all around the world.
CONTACT: Amanda Kontor,
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SOURCE Yext, Inc.