YETI Appoints Tracey D. Brown to Board of Directors
May 26 2020 - 8:00AM
Business Wire
YETI Holdings, Inc. (“YETI”) (NYSE: YETI) today announced its
Board of Directors has appointed Tracey D. Brown, Chief Executive
Officer of the American Diabetes Association, as an independent
director, effective immediately. As of today’s date, YETI’s board
consists of nine members with significant public company experience
with brand building, eCommerce, retail, consumer products,
financial management, and product development.
“Tracey has succeeded in aligning purpose and passion with her
career, achieving tremendous success while engaging and educating a
wide variety of consumers in the process,” said David Schnadig,
Chair of the Board of Directors. “Her strategic mindset and
experience across a variety of business sectors are a welcome
addition to the YETI Board of Directors.”
Ms. Brown currently serves as the Chief Executive Officer of the
American Diabetes Association (ADA), the nation’s largest voluntary
health organization and a global authority on diabetes. Ms. Brown
joined the ADA in June 2018 after serving as Senior Vice President
of Operations and Chief Experience Officer of Sam's Club, a
division of Walmart, Inc. There, she was responsible for creating
meaningful member experiences, directing member strategy, marketing
and branding, go-to-market execution, data and analytics and
membership operations.
Prior to her time at Sam’s Club, Ms. Brown served as Chief
Executive Officer and managing director of RAPP Dallas, a
data-driven integrated marketing agency. Before RAPP, she was Chief
Operating Officer for direct marketing agency Direct Impact, where
she coordinated strategic, tactical and overall company operations.
Previously, Ms. Brown was director of worldwide consumer marketing
for Advanced Micro Devices, where she drove global marketing and
demand generation activity around the world, including China,
India, Russia, France, Spain, Italy and Japan. Earlier in her
career, Ms. Brown served in leadership positions at American
Express, Proctor & Gamble and Exxon Mobil.
Since February 2019, Ms. Brown has served on the board of
directors for WW International, Inc., formerly known as Weight
Watchers International, Inc., a global wellness company and the
world's leading commercial weight management program. Ms. Brown
previously served on the ADA’s National Board of Directors before
transitioning to her role as CEO. Ms. Brown received a Bachelor of
Chemical Engineering from the University of Delaware and a Master
of Business Administration from Columbia Business School in New
York.
“Tracey’s vast experience leveraging insights to deepen
connections to consumers and create customer loyalty has resulted
in an impressive career spanning a range of global brands and
corporations,” said Matt Reintjes, President and CEO at YETI. “I’ve
had the honor of knowing Tracey professionally for over 20 years
and I’m confident her many talents will contribute to YETI’s growth
story.”
Ms. Brown will fill a vacancy on YETI’s Board of Directors
created upon the resignation of Jeffrey A. Lipsitz, effective as of
May 19, 2020. “We appreciate Jeff’s service to YETI as we embarked
on our transformation as a public company, and we wish him all the
best as he returns his full business time and attention to
management of Cortec and a number of its portfolio companies,” said
Matt Reintjes.
About YETI Holdings, Inc.
Headquartered in Austin, Texas, YETI is a global designer,
retailer, and distributor of innovative outdoor products. From
coolers and drinkware to backpacks and bags, YETI products are
built to meet the unique and varying needs of diverse outdoor
pursuits, whether in the remote wilderness, at the beach, or
anywhere life takes our customers. By consistently delivering
high-performing, exceptional products, we have built a strong
following of brand loyalists throughout the world, ranging from
serious outdoor enthusiasts to individuals who simply value
products of uncompromising quality and design. We have an
unwavering commitment to outdoor and recreation communities, and we
are relentless in our pursuit of building superior products for
people to confidently enjoy life outdoors and beyond. For more
information, please visit www.YETI.com.
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Investor Relations: Tom Shaw, 512-271-6332
Investor.relations@yeti.com
Media: YETI Holdings, Inc. Media Hotline
Media@yeti.com
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