Pep Guardiola, Xylem Partner to Address Water Scarcity, Affordability
October 05 2021 - 5:00AM
Business Wire
Legendary Football Coach Joins Forces with
Water Technology Leader to Advance Water Sustainability
Global water technology company, Xylem (NYSE:XYL), and
Manchester City Football Club manager, Pep Guardiola, today
announced they are joining forces to promote public engagement on
the world’s water challenges. The partners will campaign for
awareness and education, and will support community initiatives
through The Guardiola Sala Foundation. Together, they aim to reach
hundreds of millions of people, and to motivate young people to
address water challenges in their own communities.
Guardiola established his philanthropic foundation earlier in
2021. This new alliance builds on Xylem’s existing partnership with
Manchester City Football Club and City Football Group.
“Our work with Manchester City has already reached over a
billion people to raise awareness about pressing water challenges
around the world,” said Joseph Vesey, Xylem’s Chief Marketing
Officer. “Now, working with a legendary leader like Pep, we aim to
unite the public, students, community leaders and NGOs, to take
action to solve the water challenges in their communities.”
“Where I’m from, in Catalonia, drought is always a risk,” said
Guardiola. “The issue of community access to affordable water is
very important to me personally. Our Foundation’s first activities,
this summer, were working with children in Barcelona to help
educate them on the importance of preserving water, and I’m so
pleased to be partnering with a water leader like Xylem to help
address water issues in communities everywhere.”
The first Xylem campaign to feature Pep Guardiola will be the
upcoming “Water Heroes FC,” in which Guardiola encourages people
everywhere to take action and solve water challenges in their
“extra time.” In July, Guardiola joined Xylem and EarthEcho
International in the first in a series of water education events,
at Casal dels Infants, in Barcelona, to encourage students to
realize a more sustainable future for Spain’s water resources.
Spain’s water resources are predicted to decline by up to 40% by
the end of the century.
Xylem’s mission – to solve the world’s greatest water challenges
– motivated its purpose-driven partnership with the team Guardiola
coaches, Premier League Champions Manchester City Football Club.
Since 2018, the partnership has produced award-winning content with
over 35 million views, and built a network of over 500 young water
ambassadors that have delivered life-saving water education to over
20,000 individuals.
About Xylem
Xylem (XYL) is a leading global water technology company
committed to solving critical water and infrastructure challenges
with innovation. Our more than 16,000 diverse employees delivered
revenue of $4.88 billion in 2020. We are creating a more
sustainable world by enabling our customers to optimize water and
resource management, and helping communities in more than 150
countries become water-secure. Join us at www.xylem.com.
About The Guardiola Sala Foundation
The Guardiola Sala Foundation is an enterprise led by 4 siblings
and the members of their families, as well as friends and close
collaborators. They all passionately devote their time and
contribute ideas to the causes the foundation commits itself to.
This is mostly through sport values, which promote the integration
of the least favored in society. The goal is to join resources,
know-how, and networks to pre-existing initiatives in order to
reinforce them and allow them to flourish.
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