Leading sandal footwear brand partners with
female-led tinned seafood brand
GRAND
RAPIDS, Mich., May 8, 2025
/PRNewswire/ -- Chaco, leading sandal footwear brand, is partnering
with Fishwife, the female founded and led, tinned seafood company
for a sandal collaboration. Updating the footwear brand's signature
Z/1 Design, the new product draws inspiration from Fishwife's
signature bold and vibrant color palette that is seen through their
distinctive packaging. The straps of the shoe feature kelly green,
beige, and cobalt blue straps fastened with a tan buckle and
featuring one of Fishwife's iconic illustrations on the back of the
inside heel leash.
Given Chaco's commitment to sustainability, through their
manufacturing webbing with recycled plastic bottles and their
ReChaco repair program, working with Fishwife was a logical move.
The tinned seafood brand sources from healthy fisheries and
certified sustainable aquaculture farms.
"We loved the creative spirit that Fishwife champions, which is
something that we also prioritize at Chaco," says Kelsey Dunneback, Chaco Brand Manager. "We're
excited for people to make a statement in these whimsically
designed sandals, whether they are adventuring locally or
afar."
Drawing inspiration from Fishwife's signature bold and vibrant
color palette, seen throughout its distinctive packaging, Chaco
created a fresh and relevant color-blocked design. The sandal is
infused with a playful touch of personality, with a mermaid badge
and the heel strap showcasing iconic Fishwife elements that add a
funky, yet refined twist to the overall aesthetic.
"Since launching in 2020, we've been committed to bringing
sustainability to the aquaculture space while championing
individuality," says Becca
Millstein, CEO and co-founder of Fishwife. "When we were
approached by Chaco, we felt that it was a seamless partnership
that allows Fishwife to further enter the lives of modern day water
and fish lovers on their daily journeys."
This exclusive style will be available for purchase on Chaco's
website, www.chacos.com, and the Fishwife site, www.eatfishwife.com
on Thursday, May 8, 2025.
About Chaco
Born on the river in 1989, Chaco, a
division of Wolverine Worldwide, Inc. (NYSE: WWW), builds premium
footwear for the outdoor-minded. The brand's iconic Z/sandals are
repairable at ReChaco and more than 20,000 sandals a year are kept
out of landfills every year. Plus, as a result of the brand's
proprietary LUVSEAT™ foot bed, the American Podiatric Medical
Association (APMA) has awarded the Seal of Acceptance to all Chaco
footwear styles. The APMA Seal is intended to raise awareness by
identifying products of exceptional quality that are manufactured
with comfort, health, and safety in mind. Simply put, Chaco is fit
for adventure. Please visit us at www.chacos.com, Facebook: Chaco,
Instagram: ChacoFootwear, TikTok: ChacoFootwear.
About Fishwife
Fishwife Tinned Seafood Co. is a
Los-Angeles based tinned fish
company that strives to make ethically sourced, premium, and
delicious tinned seafood a staple in every American cupboard. We
source from healthy fisheries and responsible aquaculture farms to
bring the vibrance of conservas culture to the North American table
and have led the growing tinned fish movement in the U.S. since
launching in December 2020. Fishwife
Tinned Fish products are currently sold in three-packs online
($23.99 - $32.99) and individually ($7.99 - $13.99) in
retailers throughout the U.S. For more info,
visit www.eatfishwife.com and follow along on social
at @fishwife.
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SOURCE Chaco