The outdoor footwear brand also announced a Jeep
Wrangler giveaway to kick off the collaboration
ROCKFORD, Mich., Sept. 12,
2023 /PRNewswire/ -- Merrell®, the world's leading
hike and outdoor footwear brand, and the Jeep® brand announced they
will launch the "Merrell Moab 3 Mid
x Jeep" – a hiking boot built on the legendary heritage of the two
icons.
The limited-run "Merrell Moab 3
Mid x Jeep" brand boot will be available for purchase on
Monday, Oct. 16, 2023, in eight
countries in both men's and women's sizes. To sign up for launch
notifications, visit merrell.com/jeep. The boot is offered in three
colorways, touting popular Jeep brand coat names: Sarge Green, Sting Grey, and Hydro Blue.
The Jeep brand team will preview the boot at the North American
International Auto Show (NAIAS) at the Huntington Place in
Detroit, Mich., from Sept. 13 through Sept. 24, 2023. NAIAS is
considered one of the most influential automotive events in the
world – fitting for the two Michigan brands to debut the
collaboration.
"Adventure meets adventure with the 'Merrell Moab 3 Mid x Jeep'
collab, and we're thrilled to work with an iconic partner like the
Jeep brand whose legacy has so much alignment to our own history on
the trail," said Merrell Senior Director of Brand Marketing
Lindsey Lindemulder. "The Jeep brand
has a loyal fan base similar to Merrell, and these boots have on-
and off-road capability for you to navigate any journey with
confidence."
"Moab, Utah, is the Jeep
brand's preeminent playground, and it's only fitting we honor it
with the landmark designs featured in the 'Merrell Moab 3 Mid x
Jeep'," said Kim Adams House, Head
of Licensing & Merchandising – All Brands, Stellantis. "The
craftsmanship you expect, know, and love in our vehicles is matched
in this trail-rated boot."
Merrell incorporated key design details as an ode to hidden
Easter eggs commonly found in Jeep 4x4s. Special features
include:
- Custom molded Rubicon badging represents the most capable
Wrangler for the world's bestselling hiking boot
- Red "tow" lace hooks represent the red tow hooks on the front
of the Wrangler Rubicon
- Metal lace hardware represents the hatches on the Jeep 4x4
hood
- Monochromatic color scheme mimics iconic Jeep 4x4 exterior
colors
- Upper mesh was picked to resemble the hexagon pattern on the
Wrangler's grille
- Larger heel webbing hook represents seat belt
- Jeep brand's iconic seven slot grille embossed
in backstay
- Unique footbed inserts features a topographical map of
Hell's Revenge, a popular off-road trail in Moab, Utah
To celebrate the launch, Merrell is running a Jeep Wrangler
giveaway. There is no purchase necessary to enter and one entry is
allowed per person. The sweepstakes is open Monday, Oct. 23, 2023, through Monday, Nov. 6, 2023. Residents of the U.S.,
Canada, Peru, and Panama are eligible for entry.
The collaboration will be offered in the U.S., Canada, Taiwan, China, Japan,
Peru, Panama, and Colombia while supplies last. It will also be
available in select DICK'S Sporting Goods, Public Lands, and
Atmosphere.
For more information on Merrell, please visit merrell.com. For
more information on Jeep, please visit jeep.com.
Merrell
Merrell exists to share the simple power of
being outside and is committed to building an inclusive and
sustainable environment for future generations to enjoy. As the
global leader in outdoor active footwear with the Moab hiking boot
and Jungle Moc, Merrell is focused on merging performance, styling,
and comfort to empower all people to confidently explore the
outdoors. The brand was recently named Footwear News' 2022 Brand of
the Year for promoting a more diverse vision of the outdoors. Visit
Merrell.com or follow us on social @Merrell. Merrell is a division
of Wolverine World Wide, Inc. (NYSE: WWW), one of the world's
leading marketers and licensors of branded casual, active
lifestyle, work, outdoor sport, athletic, children's and uniform
footwear and apparel.
Jeep Brand
Built on more than 80 years of legendary
heritage, Jeep is the authentic SUV brand that brings capability,
craftsmanship and versatility to people who seek extraordinary
journeys. The Jeep brand delivers an open invitation to live life
to the fullest by offering a broad portfolio of vehicles that
continues to provide owners with a sense of safety and security to
handle any journey with confidence. The Jeep vehicle range consists
of the Cherokee, Compass, Gladiator, Grand Cherokee, new three-row
Grand Cherokee L, Grand Cherokee 4xe, Renegade and Wrangler and
Wrangler 4xe. Jeep Wave, a premium owner loyalty and customer care
program that is available to the entire Jeep 4x4 lineup, is filled
with benefits and exclusive perks to deliver Jeep brand owners the
utmost care and dedicated 24/7 support. The legendary Jeep brand's
off-road capability is enhanced by a global electrification
initiative that is transforming 4xe into new 4x4 in pursuit of the
brand's vision of accomplishing Zero Emission Freedom. All Jeep
brand vehicles will offer an electrified variant by 2025.
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SOURCE Merrell