Made partially with leftover production
material, the Scrap line helps reduce textile waste in an effort to
minimize environmental impact on the outdoors
ROCKFORD, Mich., Aug. 28,
2023 /PRNewswire/ -- Merrell®, the world's
leading hike and outdoor footwear brand, today announces the launch
of Scrap, a limited run footwear collection built partially using
excess materials from the production line.
In honor of Zero Waste Week, an annual campaign built to educate
and support efforts to reduce landfill waste, the line will debut
with three of the brand's iconic models, Jungle Moc, Moab 3, and
Moab Speed. Each shoe offers a
one-of-a-kind* pattern, with the uppers made from the brand's
individual leftover scrap material that may have otherwise ended up
in the waste stream. The scraps are uniquely placed, cut, and
stitched onto Merrell's legendary footwear styles. Merrell's Scrap
collection will be available online in the U.S., Canada, and EMEA.
Zero Waste Week is an international campaign the first full week
of September which brings people together to increase recycling,
reduce landfill waste, and participate in a circular economy. The
campaign's mission highlights the lifecycle of a product and shares
steps to reduce waste.
"At Merrell, we're continuing to show our commitment to helping
protect and preserve nature, as we believe the outdoors is a place
that people feel a connection to and should always be able to
depend on," said Regina Hill,
Marketing Manager at Merrell. "The Scrap collection diverts excess
materials from the waste stream, allowing us to invite more
consumers outdoors to champion exploration while considering their
environmental impact in a way that makes them look cool, feel good,
and do good."
The Scrap product line includes three styles:
- Jungle Moc Scrap: Iconic, and stylish, this shoe is a
jack-of-all-trails built for comfort, convenience, and durable
traction. The upper is made from leftover scrap material, 100%
recycled double stretch gore and breathable mesh lining, with 50%
recycled removable EVA foam footbed.
- Moab 3 Scrap: Inspired by Merrell's bestselling hiking
boot, this shoe is built with uppers made up of stitched-together
scrap material, providing the ultimate all-purpose, all-terrain
outdoor companion. Made with famous out-of-the-box comfort, 100%
recycled laces, webbing, and mesh footbed cover, along with Vibram®
Ecostep Recycle outsole designed with up to 30% recycled
- Moab Speed Scrap: Light on your feet and your
conscience, this hiker is the ideal hybrid designed for speed and
all-purpose versatility. Made with 100% recycled laces and webbing,
30% recycle EVA foam midsole, and Vibram® Ecostep Recycle outsole
designed with up to 30% recycled rubber.
"The Scrap line's signature feature is the computerized grid
stitch to trap all the normally unusable scrap pieces, leading to a
unique aesthetic across the collection," said Ian Cobb, Senior Design Director at Merrell.
"This was a passion project for our team as we look to merge style
with eco-conscious decisions such as making footwear with excess
materials from the production process."
As part of its many pledges to deepen its commitment to
sustainability, Merrell is helping to minimize its impact on the
outdoors by making footwear and apparel with recycled, renewable,
or organic materials. The brand is also helping to protect what
matters – in its backyard and beyond – by using what would have
been considered pre-consumer waste in new, interesting ways. Scrap
is part of the brand's This is Home multi-year sustainability
initiative designed to inspire consumers to protect the nature that
shapes their everyday lives.
For more information on Merrell and to learn more about the
Scrap collection, please visit merrell.com.
*Due to the nature of the materials used in this product,
each upper component may vary slightly from what is pictured. The
minor distinctions in the product purchased makes it special and
Merrell exists to share the simple power of being outside and is
committed to building an inclusive and sustainable environment for
future generations to enjoy. As the global leader in outdoor active
footwear with the Moab hiking boot and Jungle Moc, Merrell is
focused on merging performance, styling, and comfort to empower all
people to confidently explore the outdoors. The brand was recently
named Footwear News' 2022 Brand of the Year for promoting a more
diverse vision of the outdoors. Visit Merrell.com or follow us on
social @Merrell. Merrell is a division of Wolverine World Wide,
Inc. (NYSE: WWW), one of the world's leading marketers and
licensors of branded casual, active lifestyle, work, outdoor sport,
athletic, children's and uniform footwear and apparel.
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