Partnership Aims to Recognize, Support and
Celebrate Critical Next Generation of Nurses
LOUISVILLE, Ken., May 11, 2023
/PRNewswire/ -- Leading global performance footwear and apparel
brand Saucony today announced that it is partnering with
Galen College of Nursing, one of
America's largest educators of nurses, to introduce the NIL Student
Nurse Initiative, the first ever NIL (Name, Image, Likeness)
program developed exclusively for nursing students. This
groundbreaking program, created in partnership with full-service
advertising agency Doner, aims to recognize, support, and celebrate
the incredible achievements of this essential next generation of
nurses as they prepare to embark on their critically important
career journey.
A nursing education requires commitment academically.
Nurses are also heralded for the high emotional I.Q. they bring to
work each day. But often overlooked is the physical side of being a
nurse. From the hours worked to the miles walked – the average
nurse can walk nearly a marathon each week on the job – there
is no question that today's nursing students are true endurance
athletes.
This unique collaboration between Galen
College of Nursing and Saucony is launching during National
Nurses Week (May 6 - 12). Saucony is
offering NIL sponsorships to four of Galen's top nursing
students:
- Lauren Lowe - 2-year Associate
Degree in Nursing program
- Sarah Sangha - 2-year Associate
Degree in Nursing program
- Ashley Lutes - 3-Year Bachelor
of Science in Nursing Program
- Brianna Nelly - 3-Year Bachelor
of Science in Nursing Program
These high-performing students will serve as ambassadors, with
their profiles featured on both Saucony and Galen's social
platforms, showcasing their commitment and performance, just
as we would expect to see from other high-profile elite college
athletes. At a signing event this week, Saucony helped to ensure
each selected student is equipped with optimal gear to perform on
the job and with their studies. Each student nurse received
the new Saucony Triumph 20 and Saucony Endorphin Shift 3 running
shoes, both designed to be worn all day, making them ideal for
nurses on duty. Each student has also received financial
compensation from Saucony for their participation in the NIL
Student Nurse Initiative.
"As a company that exists to inspire and serve all humans to
live their best lives, we are inspired by these remarkable student
nurses," said Kathryn Pratt, CMO
Saucony. "Together with Galen
College of Nursing, one of the largest nursing colleges in
the country, we're excited to support them on their journey and
humbled to welcome them into the Saucony family."
In addition to raising awareness for the vital role nurses play
in healthcare, the NIL Student Nurse Initiative aims to inspire and
prepare the next generation of nursing professionals. To recognize
all nurses and nursing students, Saucony is also offering them 25
percent off Saucony products through May
18.
"We are thrilled to work with Saucony to elevate and celebrate
the hard work and commitment that all nursing students demonstrate
on their path to serving others," said Mark
Vogt, CEO Galen College of
Nursing. "These nursing students have mental, physical, and
emotional strength that many don't realize. They will be
going into a workforce that needs them now more than ever and we
are proud to support them and the future of healthcare in our
country."
Emily Selch, Dean of Galen
College of Nursing's Louisville campus, added, "Our students are
passionate about their future and work hard every day to make it a
reality. To be able to recognize achievement while our
students are on their way to becoming strong, caring, and
compassionate nurses when patients need them most, is an amazing
opportunity."
"NIL deals typically recognize the performance of elite student
athletes," Colin Jeffery, CCO,
Doner.
"By joining forces, Saucony and Galen are championing the next
generation of elite student nurses. Their hard work, strength and
dedication is not only admirable, but essential to the future
health of our nation."
About Saucony
Saucony, the 'Original Running Brand'
and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a
leading global performance running brand that fuses innovation,
style and culture. Widely recognized for award-winning technologies
including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony
creates innovative technical and lifestyle footwear and apparel
across Road, Trail and Originals. Founded in 1898, Saucony exists
to inspire and serve all humans to live their best life by
providing access to running, self-expression and creating a better
world. For more information, go to www.saucony.com.
About Galen College of
Nursing
Founded more than 30 years ago, Galen College of Nursing is one of the
largest nursing colleges in the United
States. With a focus solely on nursing education, Galen
offers master's, baccalaureate, associate, and practical/vocational
nursing programs to over 11,000 students on its campuses in
Louisville, Hazard, and Pikeville, KY; San
Antonio, Dallas,
Houston, and Austin, TX; Tampa
Bay, Miami, Gainesville, and Sarasota, FL.; Cincinnati, OH; Nashville, TN; Myrtle Beach, SC; Roanoke and Richmond, VA; Asheville, NC; and online. Galen is accredited
by the Southern Association of Colleges and Schools Commission on
Colleges (SACSCOC) to award associate, baccalaureate, and master's
degrees. Programmatic accreditation status for Galen's programs can
be found on the College website.
About Doner
You'll find us at the intersection of
Modern & Main Street. It's where we help Main Street brands
compete in the modern marketplace – and Modern brands scale by
connecting with everyday Americans. Our clients include
McDonald's, Johnson & Johnson,
Stellantis, Amazon, JBL, Hackensack Meridian Health, Bloomberg
Media, The UPS Store, and many more of America's favorite brands.
We apply data-driven strategy to bring our creativity to life
across all platforms. And we offer our clients speed and efficiency
with an in-house content studio that is the largest in the Midwest
and unmatched in the industry. To learn more about Doner and see
some of our work, visit doner.com.
For media inquiries, please contact:
Saucony
Sharon
Barbano
sharon.barbano@saucony.com
Galen College of
Nursing
Steph Moyer
smoyer@kwtglobal.com
Doner
Sarah Yu
syu@powellny.com
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SOURCE Galen College of Nursing;
Saucony