ROCKFORD, Mich., Nov. 9, 2021 /PRNewswire/
-- Wolverine and Metallica's All Within My
Hands Foundation (AWMH) are coming together to celebrate and
support America's future workforce with a new collaboration
collection benefiting the Metallica Scholars Initiative. The
collaboration will feature an all-new limited edition assortment of
three Wolverine boots, a hoody, and beanie, as well as a graphic
t-shirt with art by Metallica collaborator Brandon Heart. Available for pre-sale
today, the collection will be available on Giving Tuesday
(Nov. 30) on wolverine.com.
Wolverine, the 138-year-old boot and clothing brand, has a
long-standing commitment to supporting the next generation of
skilled trades, and 50% of all sales from the Wolverine x
Metallica Scholars collection will support the Metallica Scholars
Initiative – a major workforce education initiative that
provides direct support to community colleges to enhance their
career and technical education programs, providing skills and
services to students who are looking to enter a traditional trade
or other applied learning program. Since launching the partnership
in 2019, Wolverine has contributed more than $300,000 to the Metallica Scholars
"We are grateful to be part of helping the world's workforce
stay strong through the Metallica Scholars Initiative, and
Wolverine shares our passion for supporting and celebrating the
people who are the future of the workforce," said Metallica's
James Hetfield. "This partnership
will continue to shine a light on the opportunities in the skilled
trades and support students as they work toward establishing
rewarding, sustainable careers."
Inspired by the renowned rock band, the limited-edition
Wolverine x Metallica Scholars collection features three fresh boot
- Wolverine 1000 Mile Plain-Toe Rugged ($400): Handcrafted in the U.S.A. with matte black Horween leather, this
classic boot has a heavy metal edge with AWMH blue stitching,
limited edition tongue-tag, metal toe-kicker, and a rugged Vibram
- Wolverine Hellcat UltraSpring Work Boot ($150/$155):
Designed with trade workers in mind, this boot is available in both
a soft and safety toe, featuring metallic and AWMH blue
- Wolverine Hellcat UltraSpring Wedge ($165): This every-day-appropriate boot
features metallic and AWMH blue details in a casual wedge
The collaboration also includes a custom hoody and beanie
featuring the Metallica Scholars logo, and a graphic t-shirt
featuring artwork by Metallica collaborator Brandon Heart. The custom-designed art is
inspired by Metallica's signature aesthetic and features a skull
and tool cross bones in tribute to the trades programs the
collection is supporting through Metallica Scholars.
Each one of the more than 900 Metallica Scholars students across
the country this year will receive a pair of the collaboration work
boots and a graphic t-shirt as part of the partnership to celebrate
and thank them for pursuing training in the trades.
"We're proud to continue celebrating and supporting the next
generation of skilled tradespeople through partnerships with
exceptional organizations and initiatives like Metallica Scholars,"
said Tom Kennedy, global brand
president for Wolverine. "We hope Metallica fans will love and wear
this collection with pride knowing they are joining us in
supporting the future American workforce."
This year's Wolverine x Metallica Scholars collection is
available now for pre-sale on wolverine.com/metallica.
Wolverine, the 138-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Wolverine has
contributed more than $1.3 million
over the last 5 years to organizations in support of the skilled
trades. For more information, visit www.wolverine.com.
Wolverine is a division of Wolverine World Wide, Inc.
ABOUT ALL WITHIN MY HANDS
All Within My Hands (AWMH)
is a non-profit, philanthropic organization conceived by the
members and management of Metallica and dedicated to creating
sustainable communities by supporting workforce education, the
fight against hunger, and other critical local services. 100% of
donations go directly to local organizations that the Foundation
supports. Please visit: AllWithinMyHands.org for more
ABOUT THE METALLICA SCHOLARS INITIATIVE
Scholars is a major workforce education initiative that
provides direct support to community colleges, in partnership with
the American Association of Community Colleges (AACC), to enhance
career and technical education programs. These programs provide
skills and services to students who are looking to enter a
traditional trade or other applied learning program. The program is
currently active in 23 community colleges in the United States.
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