Weave Names Chris Baird as Chief Marketing Officer
December 09 2021 - 5:00PM
Business Wire
Newest member of Weave’s C Team brings deep
background in growing and scaling digital marketing operations
Weave (NYSE: WEAV), the all-in-one customer communication and
engagement software platform for small business, announced today
the appointment of Chris Baird as Chief Marketing Officer.
The company’s first-ever CMO, Baird joins Weave with more than a
decade of experience leading and scaling digital marketing teams,
with an extensive background in B2B SaaS marketing. As CMO, Baird
will be responsible for accelerating Weave’s marketing strategies,
building brand awareness and driving demand generation in Weave’s
small business markets.
“Finding the right leader and strategic player to take Weave’s
marketing to the next level has been an important priority for us
over the last few months,” said Weave CEO Roy Banks. “Chris brings
talent, energy, and experience in the B2B digital marketing arena
to Weave and we’re excited to add such a strong player to our
C-team as we endeavor to grow our customer base and revenue in new
and existing vertical markets.”
Baird joins Weave most recently from ObservePoint, a data
governance solution used by major brands such as American Express,
Marriott and NBC, where he has served as CMO and vice president of
Marketing for the past seven years. Prior to ObservePoint, he
oversaw demand marketing, content and web strategy initiatives at
Adobe for six years.
Baird will be the first executive to join Weave since it
recently completed its IPO, which added $111.6 million to its
balance sheet, and reported 42% year-over-year growth in its Q3
revenue.
“Small businesses deserve top-notch software solutions like
Weave, and I’m thrilled by the opportunity to expand Weave’s impact
on small businesses everywhere,” added Baird.
To learn more about Weave’s unified customer communications and
engagement platform, visit getweave.com.
About Weave
Weave is the all-in-one customer communications and engagement
platform for small business. From the first phone call to the final
invoice and every touchpoint in between, Weave connects the entire
customer journey. Weave’s software solutions transform how local
businesses attract, communicate with and engage customers to grow
their business. The first Utah company to join Y Combinator, Weave
has set the bar for Utah startup achievement & work culture. In
the past year, Weave has been included in the Forbes Cloud 100,
Inc. 5000 fastest-growing companies in America, and was certified
as a Great Place to Work. To learn more, visit
www.getweave.com/newsroom/
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version on businesswire.com: https://www.businesswire.com/news/home/20211209006073/en/
Kali Geldis Director of Communications, Weave pr@getweave.com
801.506.6408
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