Wayfair Unveils New Mobile App Features, Makes Shopping for Home from Anywhere Easier Than Ever Before
November 13 2019 - 7:30AM
Business Wire
Wayfair shopping app puts powerful, yet
easy-to-use design tools in the palm of your hand
Wayfair Inc. (NYSE:W), one of the world’s largest online
destinations for the home, today introduced new features to its
mobile shopping app that make it even easier for consumers to
discover products and design their rooms on the go. With seamless
access to simple and intuitive features including a breakthrough
augmented reality (AR) tool, a central hub for all camera-based
features and Room Planner 3D for mobile, home inspiration is within
reach from anywhere as shoppers harness the power of innovative
design tools - all from the Wayfair app.
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Wayfair Unveils New Mobile App Features,
Makes Shopping for Home from Anywhere Easier Than Ever Before
(Photo: Business Wire)
“With more than half of our customers placing orders on a mobile
device, we’re thrilled to deliver powerful new tools that make
shopping for home even easier, and reflect the evolution of how
consumers are shopping for their homes,” said Matt Zisow, vice
president of Product Management, Experience Design and Analytics at
Wayfair. “With the Wayfair mobile shopping app, consumers have the
flexibility to discover and visualize their favorite products among
millions of options, then design their rooms from start to finish,
no matter where they are.”
Wayfair’s new mobile features coincide with a complete refresh
of the Wayfair app, making the entire mobile shopping experience
even more seamless and uniquely tailored to every shopper's needs.
Additional new features and major updates include:
- Interactive Photo for View in Room 3D – With View in
Room 3D, shoppers can visualize how products will look and fit in
their space, all from within their actual room through the power of
AR. Now, for the first time, they can also take this experience on
the go with the launch of Interactive Photo, which lets shoppers
take a photo of their room and visualize multiple products even
when not in their space. Interactive Photo uses breakthrough
technology to understand the spatial information of the room in the
image, so that shoppers can continue designing whenever inspiration
strikes.
- Integrated Camera – Wayfair has put its camera-based
tools at the forefront of the mobile shopping experience by making
View in Room 3D and the company’s visual search feature, Search
with Photo, even more easily accessible. With one click of the
camera icon in the search bar of the Wayfair app, customers can
toggle between camera-based features with a quick swipe, allowing
them to visually search for and purchase the products they see and
love with just a photo, and visualize how items will look and fit
in their space.
- Room Planner 3D – Wayfair’s advanced room design tool is
now available on its mobile shopping app. With Room Planner 3D,
customers can create an interactive 3D room, view it from virtually
every angle, and then play with a variety of styles, layouts and
room dimensions, mixing and matching true-to-scale Wayfair products
in their digital room.
“At Wayfair, we have always been focused on helping our
customers shop for their homes with ease and confidence;
technologies like AR and machine learning allow us to do this in
elegant and scalable ways,” continued Zisow. “With the latest
updates to the Wayfair app, we continue to push the limits of
what’s possible by iterating on advanced AR and machine learning
capabilities, and introducing new and innovative spatial awareness
techniques to an e-commerce experience, bridging the gap between
imagination and reality. With the Wayfair app, shoppers can quickly
and easily transform any room in their home from anywhere.”
The newly refreshed Wayfair app is available on iOS and Android
devices and can be downloaded here. Interactive Photo, Integrated
Camera and Room Planner 3D for mobile are currently available on
iOS.
About Wayfair
Wayfair believes everyone should live in a home they love.
Through technology and innovation, Wayfair makes it possible for
shoppers to quickly and easily find exactly what they want from a
selection of more than 14 million items across home furnishings,
décor, home improvement, housewares and more. Committed to
delighting its customers every step of the way, Wayfair is
reinventing the way people shop for their homes - from product
discovery to final delivery.
The Wayfair family of sites includes:
- Wayfair - Everything home for every budget.
- Joss & Main - Stylish designs to discover daily.
- AllModern - The best of modern, priced for real life.
- Birch Lane - Classic home. Comfortable cost.
- Perigold - The widest-ever selection of luxury home
furnishings.
Wayfair generated $8.6 billion in net revenue for the twelve
months ended September 30, 2019. Headquartered in Boston,
Massachusetts with operations throughout North America and Europe,
the company employs more than 16,000 people.
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version on businesswire.com: https://www.businesswire.com/news/home/20191113005217/en/
Media Relations Contact: John Costello, 857-559-4446
PR@wayfair.com
Investor Relations Contact: Jane Gelfand, 857-315-3270
IR@wayfair.com
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