Disney's 'Mulan' Available to All Disney+ Subscribers in December
September 02 2020 - 8:57PM
Dow Jones News
By R.T. Watson
After premiering its $200 million "Mulan" remake on Disney+ at a
cost of about $30, Walt Disney Co. will make the film available to
all subscribers.
Last month, Disney announced its plan to debut "Mulan" on its
streaming platform for a premium price in the U.S. and many other
key markets. Purchasing "Mulan" via Disney+ requires consumers
subscribe to the company's service for $6.99 per month. But as of
Dec. 4 all subscribers will be able to watch the film at no
additional cost.
Disney Chief Executive Bob Chapek said during last month's
announcement that research showed "Mulan" should foster subscriber
growth for the service that is less than a year old.
Disney has made it clear Disney+ is an integral part of its
long-term strategy. The decision to forgo a theatrical release in
the U.S. came after most multiplexes had been closed for months
amid the pandemic.
Write to R.T. Watson at rt.watson@wsj.com
(END) Dow Jones Newswires
September 02, 2020 20:42 ET (00:42 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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