MINNEAPOLIS and BURBANK, Calif., Aug.
25, 2019 /PRNewswire/ -- The Walt Disney Company (NYSE: DIS)
and Target Corporation (NYSE: TGT) today announced a creative
retail collaboration to help bring the magic of Disney to the joy
of shopping at Target.
The collaboration encompasses experiential retail and
merchandising – including the launch of 25 Disney stores within
select Target stores nationwide on Oct.
4, with 40 additional locations opening by October 2020. Guests will find an all-new, Disney
focused digital experience on Target.com today. Additionally, a new
Target store will open at Flamingo Crossings Town Center at
the western entrance of the Walt Disney World Resort in 2021 to
bring the convenience of Target shopping to Disney park guests.
Target and Disney share a strong guest overlap with a focus on
families.
"With a shared focus on families and unwavering commitment to
our guests, we are excited to evolve our relationship with Disney
to bring ease, convenience and joy to more families and fans with
unique and differentiated retail experiences that can only be
created through our two companies," said Brian Cornell, chairman and chief executive
officer, Target. "We believe the combination of Disney's unmatched
entertainment and storytelling with our omni-channel retail
platform will create inspiring and unique experiences for our
guests. This collaboration reflects the strength of our platforms
and assets to create value for guests and growth for both companies
beyond the traditional retail model."
"Disney and Target share a common vision to provide our guests
and consumers with innovative and unique experiences, and high
quality product," said Bob Chapek,
Chairman, Disney Parks, Experiences and Products.
"Our products help fans and families live the magic wherever and
whenever they want," he added. "And we know the way consumers shop
for those products is changing—so we're making the magic easier
to access than ever before through this collaboration that
will bring Disney store magic to Target stores."
Disney Store at Target
Disney and Target worked closely to co-develop and design an
experience that will bring the magic of Disney store to Target
guests in new and unique ways, while extending the Disney store
footprint. Disney store at Target locations will be among the
select places in the U.S. where guests can browse and purchase
Disney store specialty merchandise from Disney, Pixar, Marvel and
Star Wars.
Disney store at Target will launch just when the new assortment
of merchandise from Disney's Frozen 2 and Star Wars:The
Rise of Skywalker hits shelves. Additional locations will be
added to more Target stores over the next year to expand the Disney
store retail footprint and meet Disney fans when and where they
want to shop.
Disney store at Target locations will be a Target-operated,
branded "shop-in-shop" layout with an average of 750 square feet,
strategically located inside Target stores adjacent to kids
clothing and toys, replicated online at Target.com/Disneystore and
in the Target app, available for download on iOS and
Android. The "shop-in-shop" will feature an enhanced Disney
assortment of more than 450 items, including more than 100 products
that were previously only available at Disney retail locations.
Guests will be able to browse and shop a variety of Disney
Princess, Star Wars, Marvel, Disney Junior characters, classic
Disney plush, apparel, home and holiday-specific products. They'll
also be able to access collectible merchandise, including the
Disney Animators' Collection with dolls, clothing and accessories.
Items will range in price from $2 -
$200, with many items under
$20.
Disney store at Target will offer a welcoming and engaging
shopping experience for the entire family, with music, interactive
displays, photo opportunities and a seating area where families can
relax and watch Disney movie clips and Park events.
Guests can check out the look and feel of the new Disney digital
experience on the Target site today. Disney store at Target will
launch online on Oct. 4 at
Target.com/Disneystore and in the Target app. The new online
experience serves as a hub for the Disney stories and characters
guests love, all in one place. The collection of merchandise will
include an expanded assortment of new items in October, coinciding
with the in-store launch. A store locator is available to help
guests plan a visit to Disney store at Target and user-generated
content showcases guest love for Target and Disney products.
Guests will be able to take advantage of all of the benefits of
shopping at Target when they purchase items from Disney store at
Target, whether online or in stores. Guests can purchase Disney
products with 5% off using their Target REDcard and can take
advantage of convenient pickup and delivery options, including
same-day pickup, same-day delivery and free two-day shipping.
A New Target Store Near Walt Disney World Resort
To provide ease, convenience and value to guests visiting the
Walt Disney World Resort, Target will open a new store on Disney
property that will enhance the experiences of guests during their
visits.
This new Target store will open at Flamingo
Crossings® Town Center in 2021, located at the western
entrance to the Walt Disney World Resort.
Store List
Disney store at Target will open in October in the following 25
Target stores:
- Allen North #2516 (Allen, Texas)
- Austin NW #1797 (Austin,
Texas)
- Bozeman #1237 (Bozeman, Mont.)
- Brighton #922 (Brighton, Mich.)
- Chicago Brickyard #1924 (Chicago,
Ill.)
- Clearwater #1820 (Clearwater, Fla.)
- Denver Stapleton #2052
(Denver, Colo.)
- Edmond #1398 (Edmond, Okla.)
- Euless #1368 (Euless, Texas)
- Houston North Central #1458
(Spring, Texas)
- Jacksonville Mandarin #1300
(Jacksonville, Fla.)
- Keizer #2110 (Keizer, Ore.)
- Lake Stevens #1331
(Lake Stevens, Wash.)
- Leesburg #1874 (Leesburg, Va.)
- Loveland #1178 (Loveland, Colo.)
- Maple Grove North #2193
(Maple Grove, Minn.)
- Mobile West #1376 (Mobile,
Ala.)
- Murrieta #1283 (Murrieta, Calif.)
- New Lenox #2028 (New Lenox, Ill.)
- Pasadena #1396 (Pasadena, Texas)
- Philadelphia West #2124 (Philadelphia, Pa.)
- San Jose College Park #2088 (San
Jose, Calif.)
- South Jordan #2123
(South Jordan, Utah)
- Stroudsburg #1260
(Stroudsburg, Pa.)
- Waterford Park #2068 (Clarksville,
Ind.)
For visual assets, visit Target's Press Room.
About Target
Minneapolis-based Target Corporation (NYSE:
TGT) serves guests at more than 1,800 stores and at Target.com.
Since 1946, Target has given 5 percent of its profit to
communities, which today equals millions of dollars a week. For the
latest store count or for more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
About Disney Parks, Experiences and Products
Disney
Parks, Experiences and Products brings the magic of The Walt Disney
Company's powerful brands and franchises—including Disney, Pixar,
Marvel, Star Wars, ESPN, 20th Century Fox, and National
Geographic—into the daily lives of families and fans around the
world to create magical memories that last a lifetime.
When Walt Disney opened
Disneyland in Anaheim, California,
on July 17, 1955, he created a unique
destination built around storytelling and immersive experiences,
ushering in a new era of family entertainment. More than 60 years
later, Disney has grown into one of the world's leading providers
of family travel and leisure experiences, with iconic businesses
including six resort destinations with 12 theme parks and 52
resorts in the United States,
Europe, and Asia with approximately 160,000 cast members;
a top-rated cruise line with four ships and plans for three more to
be completed in 2021, 2022, and 2023; a luxurious family beach
resort in Hawai'i; a popular vacation ownership program; and an
award-winning guided family adventure business. Disney's global
consumer products operations include the world's leading licensing
business; one of the world's largest children's publishing brand;
one of the world's largest licensors of games across platforms;
more than 300 Disney store locations around the world; and the
shopDisney e-commerce platform. These experiences are created by
Disney Imagineers, the creative force behind experiences found in
Disney theme parks, resort hotels,
cruise ships, and consumer products—including books, games, and
merchandise.
Miscellaneous
Statements in this release regarding the
timing and number of Target stores that will include Disney Stores
at Target; the assortment, availability, timing, and pricing of
products available in stores and online; the shopping experience
and benefits of the strategic collaboration; the timing, location,
and number of Target stores to open near Disney campuses are
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. Such statements are
subject to risks and uncertainties which could cause actual results
to differ materially from those forward-looking statements. The
most important risks and uncertainties for Target are described in
Item 1A of the Target's Form 10-K for the fiscal year ended
February 2, 2019. The most important
risks and uncertainties for The Walt Disney Company are set forth
in the sections entitled "Risk Factors" of The Walt Disney
Company's Form 10-K for the fiscal year ended September 29, 2018 and in its subsequent
quarterly reports filed with the SEC. Forward-looking statements
speak only as of the date they are made, and neither Target nor The
Walt Disney Company undertakes any obligation to update any
forward-looking statement.
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SOURCE Target Corporation