Walmart Black Friday Deals Events Dial Up the Thrill of the Deal
October 28 2024 - 12:37PM
Business Wire
- Walmart brings back its multi-event deals experience, kicking
off Nov. 11 with events through Cyber Monday, offering customers
and members incredible savings on tens of thousands of items
- Starting today through Dec. 2, customers can get a one-year
annual Walmart+ membership for 50% off, giving members Early Access
to deals events and year-long benefits for just $49
- The retailer launches its edge-of-your-seat Black Friday
adver-tainment campaign, Deals of Desire
Today Walmart is unveiling its plans to deliver a Black Friday
and Cyber Monday shopping experience like only Walmart can –
offering incredible savings on top of its Every Day Low Prices on
the hottest holiday gifts, all with an easy and convenient
experience. Adding to the thrill of the deal hunt this year,
Walmart is introducing new surprise deal drops, a new GenAI
shopping assistant and the return of Walmart+ Early Access.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241028291547/en/
Here's everything customers need to know about Walmart’s Black
Friday and Cyber Monday deals events:
When to shop
Walmart’s most anticipated shopping moment of the year spans
three events, offering customers spectacular savings all month long
on toys, tech, home, fashion, décor and more:
- Event 1 deals begin online Mon., Nov. 11 at 12 p.m. ET
exclusively for paid Walmart+ members, 5 p.m. ET for all customers
and starts in stores Fri., Nov. 15 at 6 a.m. local time.
- Event 2 deals begin online Mon., Nov. 25 at 12 p.m. ET
exclusively for paid Walmart+ members, 5 p.m. ET for all customers
and starts in stores Fri., Nov. 29 at 6 a.m. local time.
- Cyber Monday deals start Sun., Dec. 1 at 5 p.m. ET
exclusively for paid Walmart+ members and 8 p.m. ET for all
customers on Walmart.com and the Walmart app, bringing
customers incredible savings for the online shopping extravaganza,
including Walmart+ Early Access three hours early.
“We know customers are shopping for the holidays, and Walmart’s
‘Black Friday Deals’ events are a one stop shop for incredible
savings on a wide assortment of the most wanted items,” said
Latriece Watkins, executive vice president and chief merchandising
officer, Walmart U.S. “Thanks to the hard work from all our
associates, customers can rest assured we’ll have the season’s
must-have gifts from top brands like Apple, Samsung, Xbox, Beats,
Barbie, LEGO, Dyson, Reebok, Levis and so much more.”
How to shop
For customers seeking a little less hustle bustle and a lot more
holly jolly this season, Walmart is making the shopping
experience exciting, easy and convenient:
- More deals, more newness, more excitement To build onto
the thrill of the season, this year, we’re dropping deals in the
middle of our Black Friday Deals events exclusively on Walmart.com
and in the Walmart app for even more ways to save.
- New Ways to Shop With AI This holiday season, Walmart is
transforming shopping with the power of AI to offer highly
personalized, convenient experiences. The company continues to
expand the beta test of its GenAI-powered shopping assistant, which
enables customers to discover, evaluate and decide on the best
product for their unique needs. Just like a real-life shopping
assistant, it will respond to customers in natural, free-flowing
conversations, thereby enhancing their shopping experience.
Customers can also utilize a suite of previously announced GenAI
tools, including GenAI search, which powers more relevant and
cross-category search results. New this year, Walmart is leveraging
AI and GenAI to offer a more personalized Walmart.com, specifically
predicting the type of holiday-related content that customers want
to see - during deal events and throughout the entire season.
Walmart also recently launched a GenAI-powered Customer Support
Assistant that goes beyond just understanding the customer’s intent
to taking actions, like finding orders and managing returns, making
the shopping experience seamless from start to finish.
- Unlock more for less: Walmart+ extends Early Access, offers
half-off memberships A recent survey found that 80% of Walmart+
members plan to take advantage of Early Access.* This year,
Walmart+ has extended its Black Friday Early Access window by two
hours, giving paid Walmart+ members a five-hour head start on can’t
miss deals. To cap off the season, members will also get to shop
new Cyber Monday deals dropping on Dec. 1 for three hours before
the event is scheduled to begin. For customers who haven’t unlocked
all the benefits a membership provides, Walmart+ is offering what
may be the season’s biggest Black Friday deal: a one-year annual
Walmart+ membership for just $49. This half-priced offer is valid
until Dec. 2 and will allow customers to enjoy a full year of
benefits such as free delivery on millions of items, exclusive
savings on dining, fuel and travel, free video streaming and
more.
- Effortless convenience during the busiest time of the
year Walmart continues to adapt to customers' ever-changing
needs with Early Morning delivery starting at 6 a.m. and Express
Delivery available in as soon as 30 minutes. This year, thanks to
the retailer’s AI technology, the company expanded its delivery
reach by an additional 12 million households. For an extra fee,
Walmart+ members can also “plus up” their shopping experience to
InHome delivery, adding an extra layer of ease and
convenience.
What to shop
Walmart is the destination for Black Friday and Cyber Monday
deals on tens of thousands of items, including the deepest
discounts of the year from several Marketplace Sellers. Walmart
is revealing top deals from its first Walmart ‘Black Friday Deals’
event:
- 65-inch Samsung DU69 4K Smart TV – $398 (Special Buy)
- Apple iPhone 13 – $199 (Save $200**)
- Beats Solo 3 Wireless On-Ear Headphones – $69 (Save $30)
- LENOVO 156 i5 8256 – $299 (Save $130)
- Squishmallows 8-inch Disney Boo – $5 (Special Buy)
- Hot Wheels Monster Trucks Crash Crew, 5-pack – $10 (Special
Buy)
- LEGO Friends Autumn’s Horse Stable – $30 (Save $29.99)
- Restored – 13.3-inch Apple MacBook Pro – $299 (Save $200)
- Shark WZ250 Stick Vacuum – $144 (Special Buy)
- Dyson V12 Detect Slim Cordless Vacuum Cleaner–$399.99 (Save
$250)
- BaBylissPRO Nano Titanium Matte Black High-Speed Dual Ionic
Dryer – $159.99 (Save $40)
- Beautiful 2-pack Slow Cooker – $15 (Special Buy)
- 44-inch Indoor Outdoor Portable Basketball Hoop System –
$109.99 (Save $40)
- Razor Riprider Mini – $49 (Special Buy)
- Levi Strauss Signature™ Men’s & Women’s Jeans – $15 – $15
(Save $8.98)
- Kids Licensed Hoodies – $8 (Special Buy)
- GTRACING Gaming and Office Chair with Footrest & Adjustable
Headrest – $ 93.99 (Save $156)
- Jessica Simpson Women's Puffer Coat – $50.99 (Save $34)
- Charbroil Big Easy® Outdoor Turkey Fryer and Air Fryer – $99
(Save $40)
Inspiration to shop
To promote the most exciting shopping event of the year,
Walmart is launching a 10-chapter ‘adver-tainment’ series –
Deals of Desire – inspired by customers’ love for the thrill
of finding the best deals of the season. The curtain lifts Oct. 28
with a behind the scenes look and trailer teasing the story and
star-studded cast. Familiar faces will leave customers wanting more
deals (and drama) with each episode.
“Everyone loves a bit of drama, and with Deals of Desire, we’ve
captured the exhilaration and ‘main character energy’ customers
feel as they embark on their epic quests for the most sought-after
savings during Walmart’s legendary ‘Black Friday Deals’ events,”
said William White, chief marketing officer, Walmart U.S. “This
series infuses high drama entertainment with Walmart’s jaw-dropping
deals to show up where our customers are in a fun, new way that
takes culture commerce to the next level.”
Walmart’s Black Friday and Cyber Monday deals events will
deliver holiday spirit and amazing savings to customers throughout
the month of November, all with a convenient experience no matter
when, where or how customers choose to shop. Visit
Walmart.com/BlackFriday for more information and to shop for deals
starting Nov. 11. And follow along as Deals of Desire drops new
episodes and behind the scenes content each week.
*Walmart First-Party Data, September 2024, "Back to
class/Holiday Survey," Walmart Customer Spark Community. ** Note:
Savings requires in-store activation on the Straight Talk wireless
$45 plan or higher.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered
omnichannel retailer helping people save money and live better —
anytime and anywhere — in stores, online, and through their mobile
devices. Each week, approximately 255 million customers and members
visit more than 10,500 stores and numerous eCommerce websites in 19
countries. With fiscal year 2024 revenue of $648 billion, Walmart
employs approximately 2.1 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy,
and employment opportunity. Additional information about Walmart
can be found by visiting corporate.walmart.com, on Facebook at
facebook.com/walmart, on X (formerly known as Twitter) at
twitter.com/walmart, and on LinkedIn at
linkedin.com/company/walmart.
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version on businesswire.com: https://www.businesswire.com/news/home/20241028291547/en/
Leigh Stidham, leigh.stidham@walmart.com, 479-652-1200
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