Elton John’s iconic style and famed music
career comes to life through an exclusive new eyewear
collection
Eyewear line gives fans access to high-quality,
stylish products while benefiting the Elton John AIDS
Foundation
Elton John Eyewear, a new line of stylish, accessible eyewear,
is launching at Sam’s Club today and at Walmart later this
week.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211101005091/en/
Sam’s Club and Walmart to Launch First
Eyewear Collection Created by the Legendary Elton John (Photo:
Business Wire)
Elton John collaborated closely with the retailers on the
development of the brand, with each pair inspired by his iconic
style and famed music career. Each frame was given a name by Elton
himself, like “Rocketman,” a nod to his chart-topping hit and most
recent Academy Award Nominated film of the same name, “A-List”
reflecting moments when he was at the peak of his career, and
“Prodigy,” representing his rise from a shy piano prodigy in the UK
to international celebrity. From their shapes and colors to their
lenses, the goal of the collection was to ensure that there is a
frame for every fan.
“Elton John Eyewear celebrates confidence, self-expression, and
authenticity,” said Elton. “The line is designed to have something
for everyone, so no matter who you are, you can always Look
Yourself. It’s not just about glasses, it’s about changing the way
people see themselves.”
The launch of Elton John Eyewear also furthers Walmart’s support
of the Elton John AIDS Foundation’s mission. Walmart Inc. will
donate a minimum of $1 million annually from the Elton John Eyewear
collection to support the Elton John AIDS Foundation to increase
HIV education and awareness and encourage individuals to take the
first steps toward a healthier future.
“Our customers and members are going to love this collection.
We’re thrilled to celebrate Elton John’s creativity and iconic
style by launching a fun, on-trend eyewear collection that will
help customers feel their best, all at an every day low price,”
said Janey Whiteside, executive vice president and chief customer
officer, Walmart US. “On top of that, we’re proud to shine a light
on the work of the Elton John AIDS Foundation and donate a portion
of the sales to their important mission.”
“We know Sam’s Club members and Walmart customers look to us for
quality, on-trend brands at an amazing price, and the Elton John
Eyewear Collection delivers just that,” said Megan Crozier, Chief
Merchant, Sam’s Club. “We’ve created an eyewear line using
materials, elements and contours across expressive silhouettes,
making the brand feel like luxury at an affordable price, while
also telling Elton John’s phenomenal story.”
The Foundations Collection The exclusive, evergreen
collection – The Foundations Collection – will be available
for purchase nationwide in Sam’s Club Vision Centers and on
samsclub.com today and at Walmart later this week.
The Foundations Collection includes 60 frames in total: 36
frames that are unique to Sam’s Club and 24 frames that are unique
to Walmart. The frames will retail between $95-$100 and are
available in prescription, non-prescription, sun and reader
categories.
Each frame is embolized with a signature temple tip silhouette
with “E” Star mark and Elton John iconic star brand detailing. All
details were carefully planned and crafted, with frames featuring
vibrant color attributes, elevated metals, and stones.
Elton John Eyewear Found Only at Sam’s Club Sam’s Club
will also offer its members two additional collections that
celebrate Elton John’s confidence and self-expression. The
Capsule Collection, designed for collectability, showcases
Elton John’s musical journey. “The Formative Years” (Capsule I),
represents Elton’s childhood and time as a student in music, so the
eyewear reflects its most classic and conventional looks. “The
Working Musician” (Capsule II) continues the story, showcasing the
time when Elton John discovers Rock and Roll is his true calling.
As such, the Capsule II offers next generation styles. Currently,
five Capsule Collections are planned.
Finally, just in time for the holidays, Sam’s Club will launch
The Master Collection. Drawn from Elton’s personal
collection, Elton John Eyewear will recreate and reissue his most
iconic looks with “collector” frames that are only available at
samsclub.com. Each frame will be signed, numbered and sold in
limited quantities, with retails starting at $350.
Next year, Elton John Eyewear is expected to offer additional
frames, as well as expand its reach to additional locations across
Walmart Inc. retail stores globally.
Walmart and Sam’s Club are committed to providing quality,
affordable and accessible healthcare in the communities they serve.
That includes offering affordable fresh foods and other grocery
items, household essentials, and reduced-price prescriptions, along
with a broad assortment of high-quality items at a great value,
like Elton John Eyewear.
In addition to Elton John Eyewear, Walmart customers can also
purchase the latest album by Elton John, The Lockdown Sessions,
with an exclusive bonus track called Cold Heart (PS1 Remix) by
Elton John & Dua Lipa. The CD is available for $13.97 in stores
and Walmart.com.
About Elton John Elton John’s career achievements to date
are unsurpassed in their breadth and longevity. He is one of the
top-selling solo artists of all time, with 1 diamond, 40 platinum
or multi-platinum, and 26 gold albums, over 50 Top 40 hits, and he
has sold more than 300 million records worldwide. He holds the
record for the biggest-selling single of all time, “Candle in the
Wind 1997”, which sold over 33 million copies. ‘Diamonds’ the
Ultimate Greatest Hits album, reached the Top 5 of the UK album
charts on its release in November 2017, becoming Elton’s 40th UK
Top 40 album in the process. This release celebrated 50 years of
his songwriting partnership with Bernie Taupin. August 2018 saw
Elton named as the most successful male solo artist in Billboard
Hot 100 chart history, having logged 67 entries, including nine No.
1s and 27 Top 10s. In August 2021, Elton achieved his 68th Hot 100
hit with single "Cold Heart (Pnau Remix)," featuring Dua Lipa. The
wildly popular track marked his record return to the Billboard Hot
100’s Top 40, extending his run to 50 years. He now holds the
longest span of Hot 100’s Top 40 appearances in history. In May
2021, he was honored with the iHeartRadio Icon Award in recognition
of his incredible influence on music and pop culture.
In January 2018, Elton announced the “Farwell Yellow Brick Road”
Tour at New York’s Gotham Hall. Encompassing five continents, and
over 350 dates, the tour kicked off September 2018 and marks his
retirement from touring after more than 50 years on the road. In
2019 it was named Billboard’s “Top Rock Tour” and Pollstar’s “Major
Tour Of The Year.” To date, Elton has delivered more than 4,000
performances in more than 80 countries since launching his first
tour in 1970. 2019 also saw the release of Rocketman and global
bestselling autobiography, ME. An epic fantasy musical motion
picture of Elton’s life, Rocketman has been a commercial and
critical hit, taking close to $200m at the box office. The film has
won an Oscar, two Golden Globe Awards and a Critics’ Choice Award
and garnered BAFTA nominations. Its soundtrack was also nominated
for a GRAMMY Award.
In 1992, Elton established the Elton John AIDS Foundation, which
today is one of the leading non-profit HIV/AIDS organizations and
has raised over $515 million to date in the global fight against
HIV/AIDS. In June 2019, President Emmanuel Macron presented Elton
the Légion d’Honneur, France’s highest award, for his lifetime
contribution to the arts and the fight against HIV/AIDS.
About Walmart Walmart Inc. (NYSE: WMT) helps people
around the world save money and live better - anytime and anywhere
- in retail stores, online, and through their mobile devices. Each
week, approximately 220 million customers and members visit
approximately 10,500 stores and clubs under 48 banners in 24
countries and eCommerce websites. With fiscal year 2021 revenue of
$559 billion, Walmart employs 2.2 million associates worldwide.
Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information
about Walmart can be found by visiting corporate.walmart.com, on
Facebook at facebook.com/walmart and on Twitter at
twitter.com/walmart.
About Sam’s Club Sam’s Club®, a division of Walmart Inc.
(NYSE: WMT), is a leading membership warehouse club offering
superior products, savings and services to millions of members in
nearly 600 clubs in the U.S. and Puerto Rico. Now in its 39th year,
Sam’s Club continues to redefine warehouse shopping with its highly
curated assortment of high-quality fresh food and Member’s Mark
items, in addition to market leading technologies and services like
Scan & Go, Curbside Pickup and home delivery service in select
markets. To learn more about Sam’s Club, visit the Sam’s Club
Newsroom, shop at samsclub.com, and interact with Sam’s Club on
Twitter and Facebook.
About Elton John AIDS Foundation The Elton John AIDS
Foundation was established in 1992 and is one of the leading
independent AIDS organisations in the world. The Foundation’s
mission is simple: an end to the AIDS epidemic. The Elton John AIDS
Foundation is committed to overcome the stigma, discrimination and
neglect that keeps us from ending AIDS. With the mobilisation of
our network of generous supporters and partners, we fund local
experts across four continents to challenge discrimination, prevent
infections and provide treatment as well as influencing governments
to end AIDS. www.eltonjohnaidsfoundation.org
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version on businesswire.com: https://www.businesswire.com/news/home/20211101005091/en/
Erin Hulliberger, Sam’s Club Media Relations Carla Landon,
Walmart Media Relations 1-800-331-0085 or
news.walmart.com/reporter
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