As WatchFree+ Surges as the No. 2 Ad-Supported Watched Streaming Service, VIZIO Launches Next Slate of Features Channels
March 15 2022 - 6:00AM
Business Wire
Exclusive Data-Informed Thematic Channels Prove
a Strong Catalyst for Increased Consumption
Just eight months after going live, the VIZIO (NYSE: VZIO)
reimagined WatchFree+ free streaming service has established itself
as a major hit with viewers. The cable-like FAST service is now the
second-most-watched ad-supported streaming app on VIZIO.
Driving this momentum are more than 250 premium channels and
5,000 movies and shows spanning 13 content genres, from news,
movies and sports to kids and family, music and reality. Discovery
for all the channels is fueled by Inscape, VIZIO’s rich,
glass-level data which provides insights into what people like to
watch. That data also powers VIZIO Features, the curated program
offering which is among the most watched on the WatchFree+
Platform.
To build on the success of Features, VIZIO, which controls 100%
of ad inventory for curated channels, is rolling out three new
channels exclusive to VIZIO audiences. Based on in-demand content
categories and tentpole programming, the new offering includes:
- Kick Back — 24/7 action and adventure TV shows and movies
- Love Always — non-stop romantic comedies timed with Valentine's
Day
- Cinema Selects — featuring award nominated and winning films to
commemorate award season
“VIZIO Features deliver more of what our audiences love - across
genres,” said Steve DeMain, VP Engagement at VIZIO. “And because we
focus on content that viewers want, each channel represents an
opportunity for advertisers to connect with these audiences in a
highly engaged environment and for content partners to generate new
revenue opportunities with VIZIO.”
Since October 2021, VIZIO has introduced 11 curated Features
channels in the top-trending categories of food and travel, true
crime, esports and video games, sci-fi, horror, hip hop, action,
holidays, and more.
VIZIO is now adding pop-up channels to the mix following the
success of holiday-themed programming that drove a 3x increase in
hours watched during the months of November and December and made
VIZIO’s Holiday offering the most watched channel on
WatchFree+.
This past December, VIZIO expanded WatchFree+ to include
ad-supported video on demand (AVOD) programming, with more than
5,000 titles including popular movies and TV shows from over 17
major and indie studios to deliver something for everyone.
WatchFree+ live and on demand programming is available on all
VIZIO Smart TVs. For more information visit
https://www.vizio.com/en/watchfreeplus.
About VIZIO
Founded and headquartered in Orange County, California, our
mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful VIZIO operating system. We also
offer a portfolio of innovative sound bars that deliver consumers
an elevated audio experience. Our platform gives content providers
more ways to distribute their content and advertisers more tools to
target and dynamically serve ads.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20220315005644/en/
Press Contact for VIZIO Fabric Media Melissa Hourigan
720-608-1919 viziovip@fabricmedia.net
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