VIZIO Honored with ITVT Awards for Leadership in Interactive and Multiplatform Television
VIZIO Ads – Achievement in Advanced Advertising
VIZIO SmartCast® – Achievement in
VIZIO (NYSE: VZIO) was recognized for Achievement in Advanced
Advertising for its VIZIO Ads product suite and Achievement in
Streaming/OTT/CTV for its smart TV platform, SmartCast at the 18th
Annual Awards for Leadership in Interactive and Multiplatform
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VIZIO Honored with ITVT Awards for
Leadership in Interactive and Multiplatform Television (Graphic:
The Achievement in Advanced Advertising Award recognized VIZIO
Ads for innovation and growth in advanced advertising this past
year, and for delivering products that drove real business outcomes
and optimized campaign planning, targeting, and measurement.
VIZIO’s offerings include:
- Household Connect — which enables advertisers to target
consumers on other devices based on what is viewed on VIZIO Smart
- Universal Frequency Control — which sets limits on how often an
ad is delivered via VIZIO Ads’ CTV offering. With in-flight
optimization, brands can ensure they are reaching the device an
optimal amount of times per day, week, or month.
- True Incremental Reach — which helps measure net new audiences
reached from advertising on VIZIO’s platform, when compared to
other formats such as linear and VOD.
The Streaming/OTT/CTV Award recognized VIZIO's advancements of
its SmartCast™ platform, the operating system that powers every
VIZIO Smart TV, and for demonstrating the greatest achievement in
streaming, OTT or connected TV. In the past year, VIZIO
- VIZIO Features — an exclusive content offering that leverages
VIZIO’s first party, opted-in viewership data and homescreen
targeting capabilities to deliver personalized content experiences
to audiences via free ad-supported channels, movies, and shows as a
part of VIZIO’s WatchFree+ offering on SmartCast.
- More Premium Apps — added fan-favorite streaming apps including
Discovery+, HBO Max, FOX Now and FOX Nation and FuboTV to its
content line-up which includes services like Apple TV+, Disney+,
Hulu, Netflix, Peacock and Prime Video already available on VIZIO
- WatchFree+ — unveiled an updated experience for its
owned-and-operated free streaming video service, WatchFree+, with
an intuitive program guide and an expanded content offering fueled
by VIZIO’s Inscape data and hundreds of free channels.
- AVOD Programming — VIZIO introduced on-demand programming to
its free streaming service, WatchFree+, with more than 4,000 free
movies, TV shows, and VIZIO exclusives from more than 17 content
and studio partners totalling over 5,000 hours of on-demand
programming across all genres.
The ITVT Awards also recognized VIZIO’s CRO, Mike O’Donnell,
with the Individual Leadership award at the event for his
contributions to the interactive/multiplatform TV industry over the
past year, specifically for his leadership of VIZIO’s Platform
The 18th Annual ITVT Awards for Leadership in Interactive and
Multiplatform Television recognized leadership both by individuals
and by companies, and winning organizations and were announced
during the annual TVOT Live! event.
These awards follow VIZIO’s recent CES® 2022 Innovation Honoree
Awards for outstanding design and engineering for its SmartCast
operating system, M-Series Quantum X 4K HDR Gaming Smart TV and
M-Series Elevate Sound Bar.
Founded and headquartered in Orange County, California, our
mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive
entertainment and compelling lifestyle enhancements that make our
products the center of the connected home. We are driving the
future of televisions through our integrated platform of
cutting-edge Smart TVs and powerful SmartCast™ operating system. We
also offer a portfolio of innovative sound bars that deliver
consumers an elevated audio experience. Our platform gives content
providers more ways to distribute their content and advertisers
more tools to target and dynamically serve ads.
For more information, visit VIZIO.com and follow VIZIO on
Facebook, Twitter, and Instagram.
version on businesswire.com: https://www.businesswire.com/news/home/20220125005882/en/
Press Contact for VIZIO: Melissa Hourigan Fabric Media
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