Visa, The Salvation Army and tiptap partner to
offer contactless donation options at over a thousand Red Kettle
locations across the U.S.
No cash? No problem. Today, Visa (NYSE: V) announced a pilot
program with The Salvation Army and tiptap to make donations
contactless at The Salvation Army’s iconic Red Kettles this holiday
season. When shoppers hear those familiar bells, they’ll be able to
give back by simply tapping their contactless card, phone or watch
on the tiptap devices – the same way they do in stores – no need to
carry cash, scan a QR code, or touch anything.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211116005506/en/
https://www.salvationarmyusa.org/usn/video-hub/ (Photo: Business
Wire)
The pilot is rolling out across the East and West Coasts,
enabling tap to give™ at nearly 2,000 Salvation Army Red Kettle
stations in places like Washington, D.C., Southern California, San
Francisco, and Sacramento. Visa data shows U.S. penetration of
contactless payments has doubled from just over a year ago with 400
million contactless cards now in circulation. It’s clear that
enabling people to tap to give™ – quickly, easily and securely –
has the potential to increase donation amounts and provide added
support to those in need.1
“Tapping to pay has become an integral part of everyday life,
especially over the last two years. As the holidays approach,
there’s tremendous opportunity to incorporate the simple, safe,
touchless, and secure contactless payments that people rely on into
charitable giving,” said Kimberly Lawrence, head of U.S., Visa.
“Now, giving back to your local community through one of the most
recognizable charitable holiday campaigns is as simple as a
tap.”
Visa, The Salvation Army and tiptap are committed to make the
process of donating easier, and to providing support during what
could be a challenging holiday season for many. Today, 62% of
Americans say they have been living paycheck to paycheck since the
pandemic began and 63.1 million Americans report that they have had
difficulty paying for usual household expenses in the last
week2.
The Salvation Army is the nation’s largest private provider of
social services, and its Red Kettle campaign is a vital source of
holiday giving. In 2020, the campaign generated $120 million in
donations that stayed in local communities where the donations were
made. This year the organization estimates it will need $175
million — almost 50% more than raised in 2020 — to support
Americans struggling from ongoing financial challenges. Expanding
this traditionally cash-based donation program has the potential to
bring an increase in giving – making every dime, dollar, and tap
count. All you need to do is choose the donation amount when you
tap your card, and you’re able to donate in seconds.
“Since the Red Kettle Campaign was first launched in San
Francisco in 1891, The Salvation Army has always looked at
different ways to engage our donors during the holiday season. It’s
even more important now as our society is increasingly operating
from a cashless economy. We want to make it as easy as possible for
people to support their local communities,” said Major Darren
Norton, Divisional Commander for The Salvation Army’s Golden State
Division, based in San Francisco. “We’re impressed by the tiptap
technology and are looking forward to offering a new cashless way
that people can donate.”
"We are grateful for the opportunity to team up with Visa for
this year's Red Kettle campaign," said Major Mark Woodcock,
National Capital Area Commander, The Salvation Army. "The tiptap
devices will make it easy for anyone low on cash to support our
work in the community whenever and wherever they visit The
Salvation Army's Red Kettles this season."
“We are so excited to be partnering with Visa this holiday
season here in California’s capital,” said Major John Brackenbury,
Del Oro Divisional Commander, The Salvation Army. “This new tiptap
technology will make donating to The Salvation Army and making a
positive change in the community easier and faster than ever. Over
135 years of serving the Sacramento region, we have had to adapt to
using the latest technology to serve the most vulnerable, but our
mission has always stayed the same. We exist to serve others
without discrimination. Thank you, Visa, for helping us take that
next step.”
“As people carry less and less cash in their pockets, its
crucial for charities and community organizations that rely heavily
on in-person donations, to provide a safe, secure and easy way for
people to give,” said Chris Greenfield, Founder and CEO of tiptap.
“We are excited to partner with Visa and The Salvation Army to add
a touchless giving™ option to its local fundraising efforts, so
people can continue to be generous this holiday season, even when
they don’t have cash on-hand.”
This pilot program will be available at select locations across
the U.S. tiptap has partnered with The Salvation Army in Canada for
the past three years, to offer Visa cardholders a safe and simple
way to donate at Christmas Kettles. For more information on where
you can tap to give back this holiday season, visit:
https://www.salvationarmyusa.org/usn/video-hub/
About Salvation Army
The Salvation Army annually helps more than 30 million Americans
overcome poverty, addiction, and economic hardships through a range
of social services. By providing food for the hungry, emergency
relief for disaster survivors, rehabilitation for those suffering
from drug and alcohol abuse, and clothing and shelter for people in
need, The Salvation Army is doing the most good at over 7,000
centers of operation around the country. In 2021, The Salvation
Army was ranked #2 on the list of “America’s Favorite Charities” by
The Chronicle of Philanthropy. For more information, visit
SalvationArmyUSA.org. Follow us on Twitter @SalvationArmyUS and
#DoingTheMostGood.
About tiptap
tiptap is a Canadian tech scale-up that leverages touchless
technology to facilitate cashless transactions and enable tech for
good through touchless payments™ and touchless giving™. tiptap has
created a groundbreaking NFC-enabled wireless device that allows
for the instant acceptance of any contactless payment or donation.
Each unit functions as an autonomous POS system, enabling touchless
transactions without additional equipment or complicated back-end
technology. For more information on tiptap, please visit
tiptappay.com.
About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of digital commerce on any device
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit About Visa, visa.com/blog and @VisaNews.
1 Visa Data FY21 Q4
2 Salvation Army Data 2021
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211116005506/en/
Communications Contact: Caylah Novak Visa Inc.
cnovak@visa.com
Visa (NYSE:V)
Historical Stock Chart
From Mar 2024 to Apr 2024
Visa (NYSE:V)
Historical Stock Chart
From Apr 2023 to Apr 2024