COSTA MESA, Calif.,
Sept. 11, 2019 /PRNewswire/
-- Vans, the original action sports brand and advocate for
creative expression, is excited to announce the inaugural Vans
Checkerboard Day to be held on November 21,
2019. Vans Checkerboard Day is an annual event that will
champion and inspire creative expression globally and provide fans
the opportunity to participate in creative activations, experience
why creativity matters, and give back to organizations that support
creative expression.
"Vans Checkerboard Day is an opportunity for us to put a stake
in the ground and rally our internal team, our extended Vans family
and our fans around the world to come together to celebrate
creative expression and make a difference in the lives of our
youth," shares Doug Palladini, Vans
Global Brand President. "Imagination.org is the perfect partner to
spark a global movement to empower our youth by harnessing everyday
creativity to create a brighter future."
With the goal of fueling creativity, Vans will donate
$1 million of global sales made
through the brand's owned retail locations and Vans.com to
Imagination.org, powered by Two Bit Circus Foundation. Leading up
to November 21, fans will have the
opportunity to participate in global Checkerboard Day activations,
events, and brand touchpoints to connect local communities through
unique and personal experiences and participate in Vans' brand
mission.
"To work with Vans as their 2019 charity partner for Vans
Checkerboard Day is an incredibly humbling opportunity," notes
Nirvan Mullick, founder of
Imagination.org. "Despite being recognized as one of the most
critical skills for the next generation, creativity in children is
declining. Through Vans Checkerboard Day and the generous donation
by Vans to our cause, we are solving this crisis by finding,
fostering and funding creativity and entrepreneurship in children
around the world."
Vans Checkerboard Day expands on Vans' "Off The Wall" ethos and
the brand's purpose to enable creative expression through its
founding pillars: action sports, art, music and street culture. The
annual day will rally communities around the idea that creativity
is an essential part of being human and that everyone should
be able to express themselves creatively.
For more information about Vans Checkerboard Day,
visit Vans.com/checkerboardday and follow Vans to see
additional updates as we get closer to celebrating together on
November 21.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is
the original action sports footwear, apparel and accessories
brand. Vans® authentic collections are
sold in 84 countries through a network of subsidiaries,
distributors and international
offices. Vans® has over 2,000 retail
locations globally including owned, concession and partnership
doors. The Vans® brand promotes
creative self-expression in youth culture across action sports,
art, music and street culture and delivers progressive platforms
such as the Vans Park Series, Vans Triple Crown
of Surfing®, Vans Pool
Party, Vans Custom Culture,
and Vans' cultural hub and international music
venue, House of Vans.
Vans, "Off The Wall" Since '66
www.vans.com
youtube.com/vans
instagram.com/vans
facebook.com/vans
twitter.com/vans_66
About Imagination.org, Powered by Two Bit
Circus
The mission of Imagination.org, powered by Two Bit Circus
Foundation a 501(c)(3) nonprofit organization, is to find, foster
and fund creativity and entrepreneurship in children around the
world in order to raise a new generation of innovators and problem
solvers who have the tools they need to build the world they
imagine. Fueling a movement to help kids and communities foster
creativity through Creative Play, Imagination.org powered by Two
Bit Circus Foundation, aims to grow Imagination Chapters around the
world. Imagine a world where creativity and entrepreneurship are
core social values nurtured in schools, homes and communities
everywhere, where all children are taught to be creative thinkers
and doers, and encouraged to make their very best ideas happen.
Architected for maximum social impact, Two Bit Circus Foundation,
aims to cultivate the next generation of inventors, advance
environmental stewardship, and spur community engagement by
providing schools and youth of all means with access to hands-on
STEAM learning, modern maker tools, and upcycled materials.
http://imagination.org/
http://twobitcircus.org/
@twobitcircus // #twobitcircus
@twobitcircusorg
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SOURCE Vans