Newly merged pharma sales teams adopt a single
digital platform for more effective pharmacy order
management
BARCELONA, Spain, May 10, 2022 /PRNewswire/ -- Veeva Systems (NYSE:
VEEV) today announced that Biocodex, a family-owned multinational
pharmaceutical company, has adopted Veeva CRM to help drive more
efficient pharmacy sales in France. Following its recent acquisition of
Laboratories IPRAD, Biocodex is leveraging the pharmacy order
management and store check capabilities of Veeva CRM to effectively
orchestrate and align complex selling processes from order capture
to delivery.
"As we move more than half of our business to over-the-counter
products and shift to an increasingly pharmacy-oriented network, we
need flexibility across our sales channels. Veeva CRM helps us
quickly onboard new reps so they can lead impactful engagements
with various pharmacies and wholesalers," said Emilie Perthuiset,
general manager of France at
Biocodex. "Our field teams can now improve product visibility while
quickly negotiating orders with accurate pricing and discounting
determined in store."
In under six months, Biocodex consolidated hundreds of disparate
contracts and started coordinating interactions with multiple new
stakeholders on Veeva CRM. With an advanced pharmacy order
management and store check solution, the French pharmaceutical
company is automating administrative tasks for its reps so they can
harness their efforts where it matters most—speeding order
processing so products make it to the shelf faster.
"Bringing together Biocodex and IPRAD's product portfolios into
one solution will save reps time negotiating a single order, so
they can focus on inventory checks and product education," said
Rohan Poole, senior director of
commercial strategy at Veeva. "This can help strengthen
pharmacy-rep relationships and improve the customer experience,
both crucial as Biocodex expands pharmacy sales in France."
Using Veeva CRM, Biocodex's reps gain actionable insights
throughout the sales process, including better visibility into
order history, invoice status, past negotiations, and current
market pricing. As part of Veeva CRM, Veeva CRM Approved Email will
help their field teams remain compliant while sending order
confirmations and educational product information.
Additional Information
For more on Veeva CRM, visit: veeva.com/eu/CRM
Connect with Veeva on LinkedIn:
linkedin.com/company/veeva-systems
Follow @veeva_eu on Twitter: twitter.com/veeva_eu
About Biocodex
Biocodex is a family-owned pharmaceutical company that has grown
from a French microbiota pioneer in the 1950s to an international
pharmaceutical player today by diversifying its products and
expanding its geographical footprint. Biocodex offers health
solutions to patients in more than 120 countries through its own
operations or long-term partnerships. Learn more about Biocodex at
biocodex.com.
About Veeva Systems
Veeva is the global leader in cloud software for the life
sciences industry. Committed to innovation, product excellence, and
customer success, Veeva serves more than 1,000 customers, ranging
from the world's largest pharmaceutical companies to emerging
biotechs. As a Public Benefit Corporation, Veeva is committed to
balancing the interests of all stakeholders, including customers,
employees, shareholders, and the industries it serves. For more
information, visit veeva.com/eu.
Veeva Forward-looking Statements
This release contains forward-looking statements regarding
Veeva's products and services and the expected results or benefits
from use of our products and services, including certain of our new
solutions and applications that are still under development or not
generally available. These statements are based on our current
expectations. Actual results, availability, and any future events
relating to these products and services could differ materially
from those anticipated or provided in this release and we have no
obligation to update such statements. There are numerous risks that
have the potential to negatively impact our results, including the
risks and uncertainties disclosed in our filing on Form 10-K for
the period ended January 31, 2022,
which you can find here (a summary of risks which may
impact our business can be found on pages 13 and 14), and in our
subsequent SEC filings, which you can access at sec.gov.
Contact:
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Jeremy Whittaker
Veeva Systems
+49 6950955486
jeremy.whittaker@veeva.com
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Kiran May
Veeva Systems +44-203-934-6384 kiran.may@veeva.com
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