BROOMFIELD, Colo., Sept. 22, 2020 /PRNewswire/ -- Vail Resorts and
PepsiCo announced an expansion of their longstanding partnership to
18 additional Vail Resorts locations across North America, including Whistler Blackcomb in
British Columbia, Mount Snow in Vermont, and Hunter
Mountain in New York. In addition to renewing and
expanding their product distribution partnership to now 33 total
resorts globally, PepsiCo committed to a significant investment
annually in projects that support Commitment to Zero, Vail Resorts'
sustainability pledge to achieve a zero net operating footprint by
2030, including zero waste to landfill.
Through a multi-year sustainability roadmap, the companies will
focus on waste reduction, including reducing beverage and food
packaging waste and replacing wax-lined paper cups with compostable
or durable PepsiCo products. Vail Resorts and PepsiCo have already
begun this work at select resorts. At the end of the 2018/19 ski
season, the companies shared that more than 250,000 wax-lined paper
cups (or 7,750 pounds of waste) had been saved from landfill as a
result of this switch at multiple on-mountain restaurants. In
synergy with Vail Resorts' Commitment to Zero initiative, PepsiCo
has its own target to make 100 percent of its product packaging
recyclable, compostable, or biodegradable by 2025.
"It is by working together, through robust partnerships with
shared sustainability goals, that we'll have the most impact on
climate change," said Kate Wilson,
senior director of sustainability at Vail Resorts. "No one company
can do it alone, and expanding our partnership with PepsiCo will
allow us to make major progress toward reaching our most
challenging Commitment to Zero pillar – zero waste to landfill. Our
team is excited about the innovative solutions ahead as well as
what we've accomplished with PepsiCo so far, which has contributed
greatly to the progress we've made toward achieving our Commitment
to Zero goal."
"We can make a tremendous impact at scale through high-volume
consumer touch points like resorts and sports & entertainment
venues," said Scott Finlow, chief marketing officer, PepsiCo
Foodservice. "It's rewarding to team up with like-minded partners
like Vail Resorts to co-create sustainability initiatives that
address short-term business requirements while working to reach
longer-term ambitions."
In addition to waste diversion efforts, PepsiCo also will
support Vail Resorts' sustainability commitments through
guest-facing education initiatives, joint marketing efforts and
creative upcycling projects. This season, Vail Resorts and PepsiCo
will partner with international recycling leader TerraCycle to
create picnic tables and Adirondack chairs out of recycled snack
and candy wrappers for guests to enjoy at Park City, Keystone, Beaver
Creek, Vail and
Breckenridge resorts. The companies also are partnering with
Fuse Marketing and Snow Park Technologies to develop a terrain park
feature at Breckenridge made
partially of recycled plastic and snack and candy wrapper
material.
The renewed partnership between the companies also will add
PepsiCo beverages for Vail Resorts' guests to enjoy in-resort at
many of the newly added properties, including bubly, LIFEWTR and
Gatorade. The 18 resorts included in the expanded partnership
include Whistler Blackcomb in British
Columbia; Mount Snow in
Vermont; Hunter Mountain in New
York; Attitash, Wildcat and Crotched Mountain in
New Hampshire; Liberty, Roundtop,
Whitetail, Jack Frost and Big
Boulder in Pennsylvania; Alpine
Valley, Boston Mills, Brandywine and Mad
River in Ohio; Hidden Valley and Snow Creek in Missouri; and Paoli Peaks in Indiana.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading global
mountain resort operator. Vail Resorts' subsidiaries operate 37
world-class mountain resorts and urban ski areas, including
Vail, Beaver Creek, Breckenridge, Keystone and Crested
Butte in Colorado;
Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake
Tahoe area of California
and Nevada; Whistler Blackcomb in
British Columbia, Canada;
Perisher, Falls Creek and Hotham
in Australia; Stowe, Mount
Snow, Okemo in Vermont;
Hunter Mountain in New York; Mount
Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Stevens Pass in Washington; Liberty, Roundtop, Whitetail,
Jack Frost and Big Boulder in
Pennsylvania; Alpine Valley,
Boston Mills, Brandywine and Mad
River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot in Wisconsin; Afton Alps in Minnesota; Mt. Brighton in Michigan; and Paoli Peaks in Indiana. Vail Resorts owns and/or manages a
collection of casually elegant hotels under the RockResorts brand,
as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development
Company is the real estate planning and development subsidiary of
Vail Resorts, Inc. Vail Resorts is a publicly held company traded
on the New York Stock Exchange (NYSE: MTN). The Vail Resorts
company website is www.vailresorts.com and consumer
website is www.snow.com.
About PepsiCo (NASDAQ:PEP)
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $67
billion in net revenue in 2019, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
23 brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Convenient Foods and Beverages by Winning with Purpose. "Winning
with Purpose" reflects our ambition to win sustainably in the
marketplace and embed purpose into all aspects of the
business. For more information, visit
www.pepsico.com
Media Contacts:
Vail Resorts
Marjory
Elwell
Melwell@vailresorts.com
PepsiCo
Gina Judge
gina.judge1@pepsico.com
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SOURCE Vail Resorts, Inc.; PepsiCo, Inc.