Frameplay Becomes Unity Verified Solutions’ Partner
September 29 2022 - 6:01AM
Frameplay, the global leader in enabling intrinsic in-game
advertising, today announced a new partnership with Unity (NYSE:
U), the world’s leading platform for creating and operating
interactive, real-time 3D (RT3D) content, to become a Verified
Solutions Partner. Frameplay has been fully vetted by Unity’s
Verified Solutions Partner team, undertaking a comprehensive
quality assurance process in compliance with Unity’s technical
standards to be certified and made available via the Unity Asset
Store.
“Verification by Unity is an important next step in bringing our
non-disruptive ad technology to game developers,” said Jonathon
Troughton, Frameplay’s CEO and co-founder. “At Frameplay, our goal
is to seamlessly integrate ads into a game’s environment and
achieve balance between the wants and needs of brands, developers,
and gamers. Unity’s Verified Solutions badge indicates to
developers that they can rely on our solution for compatibility,
quality, and scale.”
Unity’s Verified Solutions Partners are a group of companies
that represent an ecosystem of trusted third-party SDKs, plug-ins,
editor applications, and more. These companies work with Unity to
ensure technical alignment and verify compliance and performance
with the latest Unity releases on an ongoing basis.
Developers often find interstitial ads burdensome for
interrupting the landscape and narrative of a game, but are unaware
of alternative monetization options that don’t disrupt gameflow.
When Frameplay’s intrinsic in-game ads are placed naturally within
the game, it elevates the gaming experience and ensures eyes on
advertisements in a way that authentically captures gamer
attention, reinforcing a relationship with the brand. This approach
of not interrupting the game has been proven through brand lift
studies in partnership with Comscore and Happydemics.
“Gamer preference for intrinsic in-game ads is clear,” said
Brian Wilson, Chief Product Officer, Frameplay. “Brands have many
ways to advertise to gamers, but intrinsic advertising is the best
way to reach them without negatively impacting their experience.
Frameplay provides an opportunity to build genuine relationships
with consumers through a shared ecosystem, and Unity’s verification
lends our technology an extra layer of trust with developers.”
Frameplay also recently helped develop the Interactive
Advertising Bureau’s (IAB) new in-game advertising measurement
guidelines, as a key member of the task force. The new guidelines
help establish accurate measurement validation for gaming
environments, create separation from all other types of digital
ads, and highlight the opportunity intrinsic in-game advertising
offers to brands and advertisers.
Frameplay is available on the Unity Asset Store. To learn more
about how Frameplay is pioneering the intrinsic in-game industry,
visit www.frameplay.gg.
About FrameplayFrameplay is the global
intrinsic in-game advertising leader headquartered in San
Francisco, California with worldwide offices and teams supporting
NA, EMEA, LATAM, and APAC. Frameplay enables game developers to
easily place impactful advertising intrinsically within video game
environments without disrupting the gameplay performance or
experience. The result is amplified brand exposure for advertisers,
additional revenue for developers, and an enjoyable, uninterrupted
experience for gamers. For more information, visit
www.frameplay.gg.
Contact: frameplay@codewordagency.com
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