Unity Releases New Report Highlighting Massive Global Demand for Multiplayer Gaming And New Insights on Player Preferences
September 20 2022 - 08:00AM
Business Wire
77% of Gamers Around the World Play Multiplayer
Games and Social Factors are Key Drivers of Purchase Decision and
Engagement
Unity Gaming Services Launches New Self Serve
Features To Help Studios of All Sizes Accelerate Multiplayer
Development and Deliver Better Connected Gaming Experiences
Unity (NYSE: U), the world’s
leading platform for creating and operating real-time 3D (RT3D)
content, today released the Unity 2022 Multiplayer Report, to help
developers better understand both player demand and preferences for
multiplayer games. This report shows that more than half of the
global population (52%) now play games and a majority of those
gamers (77%) play multiplayer games. Additionally, it also reveals
the importance of social factors in both influencing purchase
decisions and fueling engagement in games. To give studios of all
sizes immediate access to foundational building tools that will
help accelerate multiplayer development and deliver the best
connected gaming experiences, today Unity launched new self-serve
features for Game Server Hosting and Matchmaker. These additions
bolster an already robust portfolio of multiplayer solutions
offered through Unity Gaming Services (UGS).
This press release features multimedia. View
the full release here:
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The 2022 Multiplayer Report reinforces that social factors play
a critical role in driving purchasing decisions and overall
engagement for a multiplayer game. When it comes to choosing a
game, after genre, the most important considerations are whether
friends are playing the game (34%) and the ability to chat with
friends in game (31%). The most important features for the
enjoyment of a game are the ability to quickly join a game with
others (36%) and matchmaking with others at the same skill level
(33%). The report also spotlights other key areas of player
preferences:
- Multiplayer gamers are playing without walled gardens - 91% of
real-time multiplayer gamers play crossplay games.
- Both core and casual gamers will invest in their games - Over
half of all multiplayer gamers (61%) purchased game downloadable
content in the thirty days before being surveyed.
- Genre does not determine whether a game reaches a core or
casual audience - While core audiences index slightly higher on
traditional multiplayer genres, casual gamers aren’t restricted to
specific game types like card and puzzle games.
For more key findings, download the Unity 2022 Multiplayer
Report.
“Multiplayer games are not only tremendously popular but they’re
also more varied and diverse than ever before,” said Jeff Collins,
SVP of Engineering, Operate Solutions, Unity. “From small-scale
co-op to large scale battle royales, to everything in between,
gamers are gravitating towards different ways to engage and play
with one another, making a seamless social experience table stakes
for any multiplayer game. With UGS’ multiplayer solutions, we are
equipping developers and studios of all sizes with the best service
offerings to deliver stable, scalable, and customizable experiences
to connect players across any type of multiplayer game.”
The new self-serve features for both Game Server Hosting
(Multiplay) and Matchmaker will help developers more quickly and
effectively build and launch multiplayer games. Game Serving
Hosting is a hassle-free dedicated game server hosting service that
helps creators effectively scale their game to millions of players
in minutes. Matchmaker allows developers to tailor their matches
with rules-based matchmaking, enabling a better multiplayer
experience with fast matches and low latency. Additionally, Netcode
for GameObjects also officially launches today. This is a
foundational framework and networking library built for the Unity
game engine that simplifies the development of small scale
cooperative games. To give developers hands-on learning with the
new features and with multiplayer networking across different types
of games, Unity also released three new and updated multiplayer
game samples, including a large-scale Battle Royale sample
developed with Photon Fusion. Learn more about the new self-serve
features and game samples on our Unity blog.
The Unity 2022 Multiplayer Report draws on data collected by
Unity in Q3 2021 and again in Q3 2022 through an online survey of
multiplayer gamers in the US, UK, Korea, and Japan, which represent
four of the top six countries in gaming revenue. Responses were
collected from approximately 1500 gamers, with the data set
consisting of 50% core gamers (gamers who spend at least four hours
per week playing multiplayer games in any combination of the
following traditionally multiplayer genres: Shooter, MOBA, MMO,
racing, sports, or fighting), and 50% casual gamers (gamers who
spend at least two hours gaming per week, of which at least 30
minutes is playing multiplayer). For a free copy of the Unity 2022
Multiplayer Report please visit
https://create.unity.com/multiplayer-report-2022.
To learn more about Unity Gaming Services, visit Unity Gaming
Services and follow us on Facebook and Twitter.
About Unity
Unity (NYSE: U) is the world’s leading platform for creating and
operating real-time 3D (RT3D) content. Creators, ranging from game
developers to artists, architects, automotive designers,
filmmakers, and others, use Unity to make their imaginations come
to life. Unity is the foundation upon which the world’s most
powerful digital content is created. Specifically, Unity’s platform
provides a comprehensive set of software solutions to create, run
and monetize interactive, real-time 2D and 3D content for mobile
phones, tablets, PCs, consoles, and augmented and virtual reality
devices. In the fourth quarter of 2021, Unity had, on average, 3.9
billion monthly active end users who consumed content created or
operated with its solutions. The applications developed by these
creators were downloaded, on average, five billion times per month
in 2021. For more information, please visit www.unity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220920005494/en/
Shirley Chu, Sr. Communications Manager, Unity
shirley.chu@unity3d.com
Unity Software (NYSE:U)
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