UNFI Expands Wild Harvest Organic Produce Offering with Over 40 New Products
January 26 2023 - 04:15PM
Business Wire
Private label portfolio builds on 2022 growth,
expanding product assortment to support customer growth
Delivering on its commitment of freshness and value to
customers, United Natural Foods, Inc. (NYSE: UNFI) (the “Company”
or “UNFI”) today announced the expansion of its Wild Harvest
private label organic produce line with more than 40 new offerings
available nationwide. Since its 2022 launch, the Wild Harvest
organic produce line has enjoyed significant growth as consumers
have come to rely on the brand for their eating occasions.
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Wild Harvest’s distinct purple branding
and a prominent USDA Organic Certified label helps both consumers
and store associates distinguish which products are organic, while
offering the trust of the Wild Harvest label. (Photo: Business
Wire)
Wild Harvest’s expanded organic offerings consist of
best-selling items such as bagged apples, russet and sweet
potatoes, oranges, mangoes, limes, avocados, tomatoes, broccoli,
cabbage, and iceberg and romaine lettuces. All new items will be
launched with Wild Harvest’s distinct purple branding and a
prominent USDA Organic Certified label. The bold color scheme and
easily recognizable branding helps both consumers and store
associates distinguish which products are organic, while offering
the trust of the Wild Harvest label.
“Reaction to the Wild Harvest organic produce rollout has been
exceptionally positive and an excellent case study for how offering
the right selection of products can help our customers grow and
thrive,” said Dorn Wenninger, senior vice president of produce at
UNFI. “We are fanatical about freshness and continue to utilize
both technology and a talented team to better serve our customers
and their shoppers, delivering quality produce with the confidence
that comes with the Wild Harvest label.”
As private-label offerings become more sought after by
consumers, UNFI is leveraging its scale, supply chain, and data
capabilities to help both its conventional and natural customers to
compete favorably, delivering fresh Wild Harvest organic produce at
a competitive price point. According to Nielsen, approximately 12
percent of all fresh produce sales in the United States is organic,
and UNFI helps its customers meet or exceed that national average
by curating a best-selling catalog of organic produce that shoppers
recognize and trust. Wild Harvest works directly with growers and
producers across North America, packing produce at the source to
mitigate the cost premium associated with organics.
“The new Wild Harvest organic produce packaging features eye
popping, bold colors and imagery that sets itself apart on the
shelf versus national brands. But what really sets it apart is
what’s inside, a great quality product that is good for you,” said
David Siegel, CEO of America’s Food Basket.
To learn more about UNFI produce, visit:
https://www.unfifresh.com/unfi-produce.
About UNFI
UNFI is North America's premier grocery wholesaler delivering
the widest variety of fresh, branded, and owned brand products to
more than 30,000 locations throughout North America, including
natural product superstores, independent retailers, conventional
supermarket chains, ecommerce providers, and food service
customers. UNFI also provides a broad range of value-added services
and segmented marketing expertise, including proprietary
technology, data, market insights, and shelf management to help
customers and suppliers build their businesses and brands. As the
largest full-service grocery partner in North America, UNFI is
committed to building a food system that is better for all and is
uniquely positioned to deliver great food, more choices, and fresh
thinking to customers. To learn more about how UNFI is Fueling the
Future of Food, visit www.unfi.com.
About Wild Harvest
At Wild Harvest our food is easy to make and easy to love. To
every home, Wild Harvest brings a tasty spread of snacks and meals
full of all the wildly delicious flavors and vibrant colors of
nature that meet our strict ingredient policy. We create delicious
food, so you can get to snacking, feasting, and gathering together.
Wild Harvest is a leading brand within the Brands+ division of
UNFI, a $1B owned portfolio of 5,000+ products that drive value for
consumers and customers alike. For more information, visit
www.mywildharvest.com or @wildharvestbrand on Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20230126005949/en/
For Investors: Kristyn Farahmand 401-213-2160
kristyn.farahmand@unfi.com -or- Steve Bloomquist 952-828-4144
steve.j.bloomquist@unfi.com
For Media: Jeff Swanson 952-903-1645
jeffrey.s.swanson@unfi.com -or- Carly Wilhelm 732-237-4533
cwilhelm@360pr.plus
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