BALTIMORE, Oct. 14, 2021 /PRNewswire/ -- Under Armour,
Inc. (NYSE: UA, UAA) today announced the appointment
of Massimo Baratto to Executive Vice President, Chief Consumer
Officer. Since joining Under Armour in 2018, Baratto has served as
Managing Director of the company's Europe, Middle
East and Africa (EMEA) region. Effective
Nov. 1, this newly created role will
oversee all aspects of Under Armour's consumer strategy, delivering
a seamless, consistent brand experience with responsibility for
global marketing, eCommerce and retail.

"Today's announcement underscores our commitment to delivering
an ecosystem capable of deepening our connection with focused
performers, inspiring them wherever and whenever they choose to
engage our brand," said Under Armour President and Chief Executive
Officer Patrik
Frisk. "Massimo's global leadership skills, digital
expertise, and significant experience building brands through
understanding consumer behavior will be a great enabler in
strengthening our ability to innovate and enhance our position as
one of the world's preeminent athletic performance brands."
Before Under Armour, Baratto served as Chief Executive Officer
for Oberalp Group. In his 18-year career at Oberalp, he was
credited with significant growth of the Salewa, Dynafit, Wild
Country, and Pomoca brands helping the company become one of the
most distinguished international house of brands in the mountain
sports industry.
In conjunction with this announcement, Kara Trent, a 7-year Under Armour veteran, will
succeed Massimo as the company's Senior Vice President/General
Manager of EMEA. Trent has served in multiple roles in the
company's North American business and most recently has led the
merchandising and planning functions for the EMEA region. Before
Under Armour, she served in various merchandising, planning, and
buying roles at PUMA and Reebok.
Additionally, the company announced that Alessandro de Pestel, who has served as Under
Armour's Chief Marketing Officer since 2018, plans to leave in
Feb. 2022 to pursue other
opportunities. Frisk added, "We appreciate the disciplined approach
and consistency that Alessandro has contributed during our
transformational journey. By helping us build a holistic strategy
around consumer-centricity and significantly elevating our reach to
focused performers, Under Armour's global brand consideration is
increasing."
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer and distributor of branded athletic performance apparel,
footwear and accessories. Designed to empower human performance,
Under Armour's innovative products and experiences are engineered
to make athletes better. For further information, please visit
http://about.underarmour.com.
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SOURCE Under Armour, Inc.