PITTSBURGH, Sept. 15, 2020 /PRNewswire/ -- DICK'S
Sporting Goods (NYSE: DKS), the largest U.S.-based omni-channel
sporting goods retailer, has partnered with Under Armour, Inc.
(NYSE: UA, UAA) to take a massive step forward for
Today, they jointly announced the release of the UA HOVR
Breakthru. The new product was designed and created by a
cross-section of women in the industry
including other athletes and professional basketball
players, notably Under Armour athletes Bella Alarie, Kaila
Charles and Tyasha
"We saw a gap in the market for a basketball shoe developed
specifically for women and wanted to be able to offer this to our
female customers, but needed the support from a major footwear
brand to create this type of shoe," said Lauren Hobart, President, DICK'S Sporting
Goods. "We're thrilled that Under Armour stepped up to collaborate
with us and produce a shoe we're all proud of. Our hope is that
this is a big step forward on the availability of women's athletic
equipment specifically designed for her."
The UA HOVR Breakthru, which will be available exclusively
through DICK'S Sporting Goods and Under Armour, is the result of a
year-long study of the physiological components unique to a woman's
foot: greater flexibility, a narrower heel and the higher
percentage of sensory receptors.
The shoe is also designed to be lighter, softer and more
flexible with the same energy return of UA HOVR cushioning all
built from the ground up on a woman's foot form for a more
streamlined, anatomical fit.
The Under Armour design team worked to ensure the shoe came
to life with the female basketball player in mind and
partnered with female leaders at DICK'S Sporting Goods on the
"Under Armour is very proud to answer this call from DICK'S and
our customers for a basketball shoe developed and tailored
specifically with the female basketball player in mind,"
said Stephanie Pugliese,
President – North America, Under
Armour. "This shoe was designed by a team of extraordinary women,
and now we get to see incredibly talented female athletes like
Bella, Kaila and Tyasha, wearing the shoe on the court this
This initiative continues the momentum in the women's
marketplace for DICK'S. Earlier this year, the Company launched a
marketing campaign aimed at shining a light on the development of
the sports bra and how far the industry has come since 1972.
DICK'S also hosted the first-ever Here for Her Summit in
February, where industry leaders in women's sports came together to
discuss the challenges and opportunities girls experience in
accessing sports and the impact sports and fitness have had on
their own lives. DICK'S also announced multi-year partnerships with
USA Softball and the U.S. Soccer
Foundation on their United for Girls initiative at the
The UA HOVR Breakthru will be available starting Sept. 17 in seven colorways exclusively online at
dicks.com and underarmour.com and in DICK'S Sporting Goods and
Under Armour stores nationwide for $109.99.
About DICK'S Sporting Goods, Inc.
Founded in 1948,
DICK'S Sporting Goods, Inc. is a leading omni-channel sporting
goods retailer offering an extensive assortment of authentic,
high-quality sports equipment, apparel, footwear and accessories.
As of August 1, 2020, the Company
operated 726 DICK'S Sporting Goods locations across the United States, serving and inspiring
athletes and outdoor enthusiasts to achieve their personal best
through a blend of dedicated teammates, in-store services and
unique specialty shop-in-shops dedicated to Team Sports, Athletic
Apparel, Golf, Lodge/Outdoor, Fitness and Footwear.
Headquartered in Pittsburgh,
PA, DICK'S also owns and operates Golf Galaxy and Field
& Stream specialty stores, as well as GameChanger, a youth
sports mobile app for scheduling, communications and live
scorekeeping. DICK'S offers its products through a
content-rich eCommerce platform that is integrated with its store
network and provides customers with the convenience and expertise
of a 24-hour storefront. For more information, visit the
Investor Relations page at dicks.com.
Contact: DICK'S Sporting Goods – firstname.lastname@example.org
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SOURCE DICK'S Sporting Goods