Alphabet Reverses Decline in Advertising Revenue
October 29 2020 - 04:56PM
Dow Jones News
By George Stahl
Google parent Alphabet Inc. reported a rise in advertising
revenue in the third quarter, reversing the decline that it
reported in July.
Advertising revenue at Alphabet rose to $37.095 billion from
$33.796 billion from a year earlier. In July, Google reported its
first-ever year-over-year decline in the metric, which includes ads
on Google's own properties as well as those placed on other
websites.
The return to growth comes as other online entities, such as
Snap and Pinterest, talked about advertisers looking to reach
people spending more time online and on mobile devices as a result
of the coronavirus pandemic.
Alphabet shares are up 6% in after-hours trading.
This item is part of a Wall Street Journal live coverage event.
The full stream can be found by searching P/WSJL (WSJ Live
Coverage).
(END) Dow Jones Newswires
October 29, 2020 16:41 ET (20:41 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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