New Trex® Transcend™ Innovates and Elevates Outdoor Living Category
November 16 2009 - 7:30AM
Business Wire
The best has just gotten better. Already the established
industry leader, Trex Company (NYSE: TWP) is expanding its
portfolio of durable and beautiful outdoor living products with the
new Trex Transcend™ decking and railing system. This revolutionary
collection boasts an unprecedented combination of performance and
aesthetics guaranteed to outperform wood, composite and PVC for
decades. Trex Transcend will begin shipping to distributor partners
on Jan. 4, 2010 – with the product scheduled to roll-out at
retailers nationwide in February.
“Trex Transcend is a game-changing product that quite simply
exceeds all other materials in the marketplace,” said Ron Kaplan,
president and CEO of Trex, the nation’s largest manufacturer of
wood-alternative decking, railing, fencing and trim products.
“Since inventing the concept of durable and low-maintenance outdoor
living products nearly 20 years ago, we’ve consistently introduced
design and manufacturing innovations that have secured Trex’s
position as the preferred brand among both consumers and
professionals. With Transcend, we’re combining all of the benefits
of our existing collections with proprietary new technologies that
offer unparalleled durability, wear-resistance and long-lasting
good looks.”
Engineered with an exclusive nine-element surface formulation,
Trex Transcend decking combines a finish that resists stains,
scratches and mold with a distinctive and natural-looking,
high-definition wood grain pattern The key to Trex Transcend’s
extreme durability is its integrated shell, which is two to three
times thicker than that of other manufacturers’ products. Each
board is protected on three sides for superior defense against
severe weather, heavy foot traffic and everyday occurrences like
wet planter pots, red wine rings, spilled food and dropped grilling
tools. The underside of each board breathes to avoid surface
separation and ensure lifelong endurance. As a result, consumers
receive comfort and beauty without the maintenance issues of wood
and the plastic-like appearance of PVC.
Like all Trex products, Transcend won’t rot, warp, crack or
splinter – and upkeep is hassle-free. The product requires no
sanding, staining or painting, and its protective shell defends
against fading while being extremely low maintenance. In fact,
spills wash off easily with just soap and water. The entire
Transcend decking collection is also backed by a 25-year Limited
Fade and Stain Warranty that is unprecedented in the industry.
Trex Transcend is offered in four rich colors that are
engineered right into the board – allowing for a deeper, more
natural appearance and ensuring that the vibrancy and hue of the
product will remain unchanged for decades to come. Each Trex
Transcend deck board is available in two profile options – square
and grooved. The grooved boards accommodate the Trex Hideaway®
Hidden Fastening System, which allows for a smooth, unfettered
finish free of nails and other visible fasteners. The collection
also includes a completely modular railing system that enables
consumers to mix or match decking and railing components to create
a customized look specifically tailored to their outdoor living
areas.
“Through Trex Transcend, we’re elevating the entire decking
category and creating new standards for performance and
aesthetics,” said Kaplan. “No alternative outdoor living product
truly has delivered the benefits of both composite and PVC decking
until now. That’s why we’re confident Trex Transcend is in a class
of its own.”
Trex extensively tested Transcend among 1,500 consumers and 500
contractors to ensure that it would deliver on its promise to be
the best product on the marketplace. Transcend decking and railing
also remain true to Trex’s environmentally-friendly legacy – the
decking contains 95 percent recycled content, and the railing uses
entirely reclaimed wood, contributing to the LEED points of any
residential or commercial structure. Trex saves approximately 600
million pounds of plastic and wood scrap from landfills each year
and recycles approximately 1.5 billion plastic grocery bags – seven
out of every 10 in the United States.
For more information about Trex Transcend, visit trex.com.
About Trex
Company
Trex Company is the nation’s largest manufacturer of
wood-alternative decking, railing and fencing, with nearly 20 years
of product experience. Built on “green” principles and values, Trex
outdoor living products offer significant design flexibility with
fewer ongoing maintenance requirements than wood, as well as a
truly environmentally responsible choice. In addition, Trex
distributes ultra-low maintenance PVC decking under the trademark
Trex Escapes® and PVC trim under the trademark TrexTrim™.
For more information, visit the company’s Web site www.trex.com.
Trex®, Trex Transcend™, Trex Hideaway®, Trex Escapes®
and TrexTrim™ are trademarks of Trex Company, Inc., Winchester,
Va.
The statements in this press release regarding the Company's
expected future performance and condition constitute
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These statements are subject to risks and
uncertainties that could cause the Company's actual operating
results to differ materially. Such risks and uncertainties include
the extent of market acceptance of the Company's products; the
costs associated with the development and launch of new products
and the market acceptance of such new products; the sensitivity of
the Company's business to general economic conditions; the
Company's ability to obtain raw materials at acceptable prices; the
Company's ability to maintain product quality and product
performance at an acceptable cost; the level of expenses associated
with product replacement and consumer relations expenses related to
product quality; and the highly competitive markets in which the
Company operates. The Company's report on Form 10-K filed with the
Securities and Exchange Commission on March 12, 2009 and its
subsequent reports on Form 10-Q filed on May 8, 2009, August 10,
2009 and November 9, 2009 discuss some of the important factors
that could cause the Company's actual results to differ materially
from those expressed or implied in these forward-looking
statements. The Company expressly disclaims any obligation to
update or revise publicly any forward-looking statements, whether
as a result of new information, future events or otherwise.
Trex (NYSE:TWP)
Historical Stock Chart
From Aug 2024 to Sep 2024
Trex (NYSE:TWP)
Historical Stock Chart
From Sep 2023 to Sep 2024