PLANO,
Texas, Jan. 9, 2023 /PRNewswire/ -- Toyota
invites drivers to stand out in the all-new 2023 Toyota Crown
with the "Says So Much" campaign. The campaign conveys how great it
feels to show off the jaw-dropping style and performance of
Toyota's all-new sedan.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9124451-all-new-2023-toyota-crown-campaign/
"'Says So Much' celebrates the customer who is always reaching
for that next milestone," said Lisa
Materazzo, group vice president, Toyota Marketing, Toyota
Motor North America. "The all-new Toyota Crown customer wants a
vehicle they can be proud of – one that celebrates their
achievements. The campaign showcases the sedan's dynamic presence
and styling that will help our drivers stand out in the
crowd."
The fully integrated targeted campaign was developed by Saatchi
& Saatchi. The campaign expresses the confidence that comes
from driving the reimagined sedan and "Says So Much" about what the
buyer will experience driving the 2023 Toyota Crown.
In the :30 spot, titled "Reunion," directed by Rachel McDonald, viewers are invited to imagine
moments where they might effortlessly stand out in style in the
all-new Toyota Crown. The spot features the main character's
commute and arrival to a school reunion while showcasing the Toyota
Crown's bold styling, premium comfort, and elevated ride
height.
Media Placements
The "Says So Much" Toyota Crown campaign extends across linear
TV, digital video, digital content, streaming audio, programmatic,
paid social, and search. High profile Network Prime and sports
programming includes NFL Wild Card games and Divisional Playoffs,
NBA and more. Digital content/video includes partners such
as The Atlantic, Hulu, Discovery, Peacock, YouTube and
more. Partnerships include Yahoo, Google, and iHeart
Media, among others. Paid Social runs across Meta,
LinkedIn, Reddit, and Pinterest.
The broadcast spot is available for viewing here. For
images and credits, please click here.
About the 2023 Toyota
Crown
The all-new 2023 Toyota Crown brings bold style to the
top of the Toyota sedan lineup. With massive wheels, a flowing
silhouette and unique paint options, it is a ride that is ready to
stand out from the crowd. Toyota Crown brings ample style and the
added confidence of standard AWD and the choice of two electrified
Toyota powertrains, including the first-ever Hybrid MAX system.
Built on Toyota's GA-K platform (TNGA-K), the all-new Toyota
Crown has an elevated stance that comes in-part from standard
19-inch or available 21-inch wheels – the largest ever on a Toyota
sedan. The large diameter wheels lift Toyota Crown up, giving the
car a strong presence that also helps drivers get a clear view of
the road.
Toyota Crown comes well-equipped at a Manufacturers Suggested
Retail Price (MSRP) starting at $39,950 for the XLE grade, $45,550 for the Limited grade and $52,350 for the Platinum grade. The vehicle will
arrive at Toyota dealerships in early 2023.
Available in three grades: XLE, Limited and Platinum, Toyota
Crown will offer a choice of two different hybrid powertrains:
Hybrid MAX (available only on the Platinum grade) or the Toyota
Hybrid System (THS).
Key Features Include:
- Reimagined Sedan with Bold Styling, Premium Comfort and
Elevated Ride Height
- Hybrid Powertrain Standard with Choice of First-Ever Hybrid MAX
or Toyota Hybrid System
- Hybrid MAX combines a 2.4-L Turbo Hybrid Engine with Rear eAxle
for 340 HP and 400 lb-ft. of torque
- Spacious Interior and Quiet Ride; Standard Adaptive Variable
Suspension on Platinum
- Platinum Grade Offers Unique Bi-Tone Paint and Standard 21-inch
Wheels
- Toyota's All-New Audio Multimedia System with 12.3-inch
Touchscreen Standard
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 60
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands, plus our more than
1,800 dealerships.
Toyota directly employs more than 48,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 43 million cars and
trucks at our 13 manufacturing plants. By 2025, Toyota's 14th plant
in North Carolina will begin to
manufacture automotive batteries for electrified vehicles. With the
more electrified vehicles on the road than any other automaker,
more than a quarter of the company's 2021 North American sales were
electrified.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.ToyotaNewsroom.com.
Media Contacts:
Paul Hogard
Toyota Motor North America
paul.hogard@toyota.com
Ava Weaver
Saatchi for Toyota
469-357-2114
Ava.weaver@saatchi.com
For customer inquiries, please call 800-331-4331.
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SOURCE Toyota Motor North America