On why COVID-19 isn’t
the only reason mobile gaming is white hot right now.
KAPLAN: COVID expedited a trend that had already started. Even
three years ago, gaming was considered more of a niche category.
Then we started to see the emergence of casual and hypercasual
games that weren’t just for “gamers.” COVID just took it to the
HARISH: It’s also about the computing power of phones. Today,
phones are like true gaming machines. They can run games that until
10 years ago were only possible on PCs and hardcore game gear, like
On the nature of investor exuberance.
KAPLAN: We raised $1.5 billion, and our PIPE [private
investments in public equity] was oversubscribed. I believe that
the demand was there because investors really do understand our
business and the potential for even more growth. I hope more people
start to understand it.
HARISH: Several of our investors have also invested in some of our
game developer customers, so they’re also getting real feedback on
On the long-term growth vision.
KAPLAN: I can’t make forward-looking statements, but I can say that
although everyone likes to compare us to AppLovin and Unity, our
vision is to build the most comprehensive business platform we can
for games and a central distribution channel for app developers,
We have a robust analytics product for monetization management and
growth through our acquisition of Soomla [in January], and we have
a creative management solution through our acquisition of Luna Labs
[in February]. We’ve productized publishing so that independent
developers can use our platform and we’ve expanded our offering for
We’ll continue growing through M&A and creating additional
products to support our two key app economy constituents: game
developers and telcos.
On why telcos are a major focus.
HARISH: One of the reasons we came into that space is because every
mobile user in the world is connected to the internet through a
telco. There is no other way to connect when you’re roaming outside
of your home without WiFi, which gives telcos a massive value
Telcos have tried many things, like preloading applications on
devices, but they’ve been aware for a very long time that they need
to do better. We built a platform to help telcos engage with users
throughout their lifecycle and participate in the app economy while
also promoting branded solutions and services, like device
trade-ins and device
Basically, we want to be a one-stop-shop solution for telcos to
help them do more outside of the app store and on-device while also helping with their
overall digital transformation. And we do it on a rev share model,
like we do with our app developers.
That removes the friction, so that when they win, we win.
This interview has been edited and condensed.
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