Tapestry Expands Partnership With Bluecore to Include Kate Spade Following Success With Coach and Stuart Weitzman
March 07 2024 - 9:00AM
Bluecore, a retail shopper identification and customer movement
technology, has announced that its relationship with Tapestry
(NYSE: TPR) is expanding across the brand portfolio to include its
kate spade new york brand. The platform has been delivering
strong identification improvements and contributing to marketing
growth for Coach and Stuart Weitzman. Tapestry’s modern and global
technology stack is designed to drive consumer engagement and is a
key aspect of its ability to lead in omnichannel operations and
consumer engagement.
The expanded partnership with Bluecore reflects Tapestry’s
continued focus on improving customer identification, engagement
and retention to increase purchases from new, active, and inactive
buyers. Since 2022, Bluecore has helped Coach and Stuart Weitzman
improve growth and retention through successful marketing, customer
experience and strategic expertise.
“Our focus is on building long-lasting customer relationships
and our partnership with Bluecore aligns to delivering
customer-centric strategies across our brand and omnichannel
initiatives,” said Kimberly Wallengren, Vice President of
Marketing, North America at Coach. “Consumers want to be a part of
something greater and Bluecore is a key part of our ability to both
identify and understand shoppers and customers so that we can
connect individually, fulfilling both the consumer's desire, while
also supporting our goals of increasing customer lifetime
value.”
As a result of successes with Coach and Stuart Weitzman,
Tapestry has recently expanded their Bluecore implementation to
include Kate Spade. In addition, Tapestry plans to increase its use
of the platform, including the flexibility to integrate Bluecore’s
data across its digital marketing tech stack, which includes
Salesforce Commerce Cloud, Amperity, Attentive, and Tulip. Bluecore
has the potential to further improve the relevance of
marketing-driven engagements with real-time shoppers, customers,
and product data. Bluecore collects and turns this data into
insights through retail-specific models related to purchase intent,
lifetime value, product affinity, discount affinity, and more.
"Bluecore collaborated with Tapestry on the concept of customer
movement in 2023. As we continue to focus on deepening connections
with our customers now and in the future, Bluecore has allowed us
to further move away from channel-centric execution to
customer-centric execution,” said Joe Milano, SVP of Digital at
Tapestry. “The platform enables us to engage with individual
customers more effectively with personalized storytelling and
distinctive omnichannel experiences. Further integrating Bluecore
into our stack will allow us to continue to improve omnichannel
identification and repeat purchase rates, both of which are
critical components of customer lifetime value.”
Tapestry selected the Bluecore platform based on its team and
technology, including its ability to provide data about customer
movement, which helps identify opportunities to tailor marketing to
new, active, and inactive customers. The technology enables
advanced decisioning and data activation across key digital
channels, including site, mobile, email, and social.
“Tapestry has moved into a customer-centric leadership position
in the retail market and we are thrilled to be expanding our
relationship with an organization that is at the forefront of
customer engagement,” said Fayez Mohamood, CEO and Co-Founder of
Bluecore. “Our ability to increase identification rates and repeat
purchases for Coach and Stuart Weitzman is just the beginning of
what Tapestry can do with Bluecore. We look forward to our teams
and technology becoming further integrated so that we can work with
all of Tapestry’s brands and partners to put the customer first,”
said Fayez Mohamood, CEO and Co-Founder of Bluecore.
About Tapestry, Inc. Our
global house of brands unites the magic of Coach, kate spade new
york and Stuart Weitzman. Each of our brands are unique and
independent, while sharing a commitment to innovation and
authenticity defined by distinctive products and differentiated
customer experiences across channels and geographies. We use our
collective strengths to move our customers and empower our
communities, to make the fashion industry more sustainable, and to
build a company that’s equitable, inclusive, and diverse.
Individually, our brands are iconic. Together, we can stretch
what’s possible. To learn more about Tapestry, please visit
www.tapestry.com. For important news and information regarding
Tapestry, visit the Investor Relations section of our website at
www.tapestry.com/investors. In addition, investors should continue
to review our news releases and filings with the SEC. We use each
of these channels of distribution as primary channels for
publishing key information to our investors, some of which may
contain material and previously non-public information. The
Company’s common stock is traded on the New York Stock Exchange
under the symbol TPR.
About Bluecore:Bluecore’s retail shopper
identification and customer movement technology quickly generates
incremental revenue for enterprise brands by turning more anonymous
shoppers into known customers, and repeatedly and efficiently
moving them through the purchase funnel.
With transparent IDs and real-time product data built directly
into campaign workflows, alongside point-and-click predictive
models, retail marketers can bypass manual processes to trigger
100s of communications based on any signal and automate the
content, offer, recommendation, timing of every email, mobile,
site, and paid media message for each individual shopper.
More than 400 brands trust Bluecore to rapidly increase customer
retention and drive profitable growth, including Tapestry, Express,
NOBULL, Lenovo, Teleflora, Alo Yoga, and Lulu and Georgia. For more
information, visit Bluecore.com.
Contact:Emily
Riley914-330-1128emily@rileystrategic.com
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