AUBURN
HILLS, Mich., March 18,
2025 /PRNewswire/ --
- Hosted by automotive enthusiast and gearhead Garrett Reed, the new, interactive, mobile Dodge
Charger Virtual Experience showcases the all-new Dodge Charger and
lets customers create their dream ride right on their phone
- The Dodge Charger Virtual Experience can be accessed on mobile
devices through a QR code in Dodge dealership showrooms and at
Dodge auto show displays, NHRA races and more throughout the
year
- Bludicrous, a striking bright blue newly added to the exterior
color palette, is one of eight exterior color options that can be
customized in both the virtual and real worlds, joining After Dark,
Destroyer Grey, Diamond Black, Peel
Out, Redeye, Triple Nickel and White Knuckle
- 2025 Charger Daytona models in Bludicrous now arriving on
dealership lots; high-impact blue exterior will also be available
on four-door Charger Daytona models that go into production in the
first half of 2025 and gas-powered Dodge Charger SIXPACK models
starting in the second half of this year
- For more information on the all-new Dodge Charger, consumers
can visit Dodge.com
Dodge is making it easier than ever for enthusiasts to take a
deep dive into the next generation of American muscle and create
their dream vehicle with the new Dodge Charger Virtual
Experience.
Hosted by automotive enthusiast and gearhead Garrett Reed, this new, interactive, mobile,
virtual, 360-degree world showcases the new Dodge Charger where
many shoppers spend a lot of time: their mobile devices. The Dodge
Charger is loaded with new tech and performance features and,
guided by Reed, the Virtual Experience allows customers to get
familiar with all of the Chargers' capabilities, helping them
create their dream ride in the virtual world before they bring it
roaring home.
"Enthusiasts love Dodge muscle cars both for the game-changing
performance and also for our brand's legacy of offering a custom
look straight from the factory," said Matt
McAlear, Dodge CEO. "Now, with the new Dodge Charger Virtual
Experience, they can create their dream Dodge Charger right on
their phone. Whether it's choosing the perfect color, selecting
available premium interior materials or colors, or adding tech
features, the Dodge Charger Virtual Experience puts the power of
customization right at their fingertips."
Like the vehicle it represents, the new Charger Virtual
Experience is next gen, elevating the way customers can access
information and dig deep into this next generation of American
muscle. Guided by Reed, navigating the system is simple and allows
customers to explore topics that interest them most, such as:
- Get informational deep dives on the three pillars of the new
Charger – performance, technology and design – with detailed
sub-sections packed with information on each subject
- Choose to explore the Charger Daytona Scat Pack or Daytona R/T
model, then virtually customize the Charger to view a variety of
available exterior colors, interior themes and package
features
- Animate exterior and interior features of the Charger,
including opening and closing doors, activate Attitude Adjustment
interior lighting or folding down/up the second-row seats, turning
on/off the LED headlamps, opening/closing the rear hatch
The Dodge Charger Virtual Experience can be accessed on mobile
devices through a QR code that will be featured in Dodge dealership
showrooms and in Dodge displays at auto shows, NHRA races, Radford
Racing School and Dodge events throughout the year.
Bludicrous
Long known for high-impact colors
with colorful names, Dodge is also launching the newest exterior
color option to the Charger Daytona lineup: Bludicrous. The 2025
Dodge Charger Daytona models in newly released Bludicrous paint are
starting to arrive on dealer lots. The striking bright blue is one
of eight exterior options that can be dialed up on the Dodge
Charger Virtual Assistant, joining After Dark, Destroyer Grey,
Diamond Black, Peel Out, Redeye,
Triple Nickel and White Knuckle.
The new Bludicrous exterior color is available at a starting
U.S. manufacturer's suggested retail price (MSRP) of $795. Bludicrous will also be an option on
four-door Charger Daytona models that go into production in the
first half of 2025 and gas-powered Dodge Charger SIXPACK models
starting in the second half of this year.
For more information on the all-new next-gen Dodge Charger,
consumers can visit Dodge.com.
Dodge//SRT
For 110 years, the Dodge brand has carried
on the spirit of brothers John and Horace
Dodge. Their influence continues today as Dodge, America's
performance brand, shifts into high gear with a lineup that
delivers unrivaled performance in each of the segments in which the
brand competes while moving forward to a future that includes
electrified muscle in the form of the next-generation, all-new
Dodge Charger.
The next-generation Dodge Charger electrifies a legend, with the
Charger retaining its title as the world's quickest and most
powerful muscle car, led by the all-new, all-electric 2025 Dodge
Charger Daytona Scat Pack. The all-new Dodge Charger will also
offer performance choices via multi-energy powertrain options,
including the 550-horsepower Dodge Charger SIXPACK H.O., powered by
the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand
with the 710-horsepower Dodge Durango SRT Hellcat, the most
powerful gas engine SUV ever, and best-in-class standard
performance in the compact-utility vehicle segment with the Dodge
Hornet.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge//SRT and company news and video
on:
Company
blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis