AUBURN
HILLS, Mich., Aug. 15,
2022 /PRNewswire/ --
Popular Heritage Colors Return for 2023 Model Year,
Commemorative Plaques Added, SRT Jailbreak Program Expands and New
Vehicle Allocation Plan Announced
- Dodge teases seven 2023 special-edition models, hidden beneath
car covers with cryptic graphics, during the first day of Dodge
Speed Week at M1 Concourse in Pontiac,
Michigan
- Six new models share a connection to iconic Dodge vehicles from
the past
- Seventh and final 2023 Dodge model will be the last of its
kind, to be revealed at the 2022 SEMA Show in Las Vegas, scheduled for Nov. 1-4, 2022
- Heritage exterior colors B5 Blue, Plum Crazy purple and Sublime
green return to the fold, as well as modern color Destroyer
Grey
- Each 2023 Dodge Charger and Challenger vehicle will carry a
commemorative "Last Call" underhood plaque
- Popular SRT Jailbreak models expand for 2023 to include
717-horsepower Dodge Charger and Challenger SRT Hellcat
- All 2023 Charger and Challenger models will be allocated to
dealerships at once, helping customers identify vehicles
efficiently and easily for purchase
- For complete information on Dodge and the brand's Never Lift
plan, which provides a 24-month road map to Dodge's performance
future, visit Dodge.com and DodgeGarage.com.
The Dodge Charger and Dodge Challenger, in current form, are
coming to an end, and the Dodge brand is seizing the opportunity to
celebrate in true, over-the-top Dodge style. The Dodge 2023 lineup
will pay homage to the muscle car pair with seven special models,
the return of a rainbow of heritage colors, an expansion of SRT
Jailbreak models, a commemorative "Last Call" underhood plaque for
all 2023 Charger and Challenger vehicles and a new,
customer-focused vehicle allocation process.
Demon, Hellcat, Redeye, Scat Pack, Shaker, Jailbreak. Iconic
Dodge Charger and Challenger models have ushered in a second golden
age of the muscle car, continuously elevating the magic number for
performance from the 707 horsepower of the original Hellcat to the
840-horsepower Challenger SRT Demon. Since the modern-day Charger
was launched in 2005, the Brampton
(Ontario, Canada) Assembly Plant
has built 3 million Dodge vehicles, representing a billion
horsepower.
Charger and Challenger are departing on top — Challenger closed
2021 as the No. 1 muscle car in the U.S. — with enthusiast demand
that will only gain momentum as the brand teases the rollout of the
2023 vehicle lineup.
"We are celebrating the end of an era — and the start of a
bright new electrified future — by staying true to our brand," said
Tim Kuniskis, Dodge brand chief executive officer – Stellantis. "At
Dodge, we never lift, and the brand will mark the last of our
iconic Charger and Challenger nameplates in their current form in
the same way that got us here, with a passion both for our products
and our enthusiasts that drives us to create as much uniqueness in
the muscle car community and marketplace as possible."
New Models Embrace Dodge Heritage
Dodge will pay tribute to the long and legendary history of the
Dodge Challenger and Dodge Charger by introducing seven
heritage-influenced models for the 2023 model year. The models were
teased and displayed under full vehicle covers at M1 Concourse in
Pontiac, Michigan, during the
first day of the three-day Dodge Speed Week event, which featured
announcements and reveals of current Dodge products.
Each model will share a connection to an iconic Dodge model from
the past, reaching back to the dawn of the muscle-car era in the
1960s and 1970s. Graphics featured on each vehicle cover offer
hints to the secret identities of the models displayed at M1
Concourse.
Details and specific information on six of the vehicles will be
released later this year. The new models will be offered on a
first-come, first-served basis at top-selling Dodge dealerships,
with a list of dealerships to be shared on DodgeGarage.com.
The seventh and final 2023 Dodge model will be the very last of
its kind and will be revealed at the 2022 Specialty Equipment
Market Association (SEMA) Show in Las
Vegas, scheduled for Nov. 1-4,
2022.
Heritage Colors, Commemorative Plaques and Jailbreaks
Dodge brand will also celebrate its 2023 model lineup by bringing
back three beloved heritage exterior colors: B5 Blue, Plum Crazy
purple and Sublime green. One popular modern color, Destroyer Grey,
also returns to the fold. Charger and Challenger will each offer 14
total 2023 exterior color options. 2023 Charger and Challenger R/T
models will also feature new "345" fender badging, a callout to the
345-cubic-inch HEMI® engine under the hood.
All 2023 Dodge Charger and Challenger models will also carry a
special commemorative "Last Call" underhood plaque, making every
2023 Charger and Challenger a true collector's vehicle. The brushed
aluminum underhood "Last Call" plaque features the vehicle name and
a vehicle silhouette, as well as "Designed in Auburn Hills" and "Assembled in Brampton" to proclaim each vehicle's
origin.
The brand is also expanding the reach of its popular SRT
Jailbreak models, which were introduced earlier this year for the
Dodge Charger and Challenger SRT Hellcat Redeye Widebody, unlocking
color combination ordering restrictions and exclusive content. For
2023 model year, Jailbreak models will also be available for the
717-horsepower Challenger and Charger SRT Hellcat, providing even
more owners the option of building their own one-of-a-kind muscle
car.
Making the "Last Call"
Dodge is taking a new approach to getting the Charger and
Challenger in the hands of its enthusiasts. The entire 2023 Charger
and Challenger model-year run will be allocated to dealerships all
at once, helping customers identify and secure their dream cars
more easily.
Dodge will provide customers a guide for locating their desired
Charger or Challenger at DodgeGarage.com, which will include
information on all 2023 Charger and Challenger inventory at each
Dodge dealership.
Ordering and pricing information for the 2023 Dodge Charger and
Challenger will be announced closer to the on-sale date.
Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit
of brothers John and Horace Dodge.
Their influence continues today as Dodge shifts into high gear with
muscle cars and SUVs that deliver unrivaled performance in each of
the segments where they compete.
Dodge drives forward as a pure performance brand, offering SRT
versions of every model across the lineup. For the 2022 model year,
Dodge delivers the drag-strip dominating 807-horsepower Dodge
Challenger SRT Super Stock, the 797-horsepower Dodge Charger SRT
Redeye, the most powerful and fastest mass-produced sedan in the
world, and the Dodge Durango SRT 392, America's fastest, most
powerful and most capable three-row SUV. Combined, these three
muscle cars make Dodge the industry's most powerful brand, offering
more horsepower than any other American brand across its entire
lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality,"
making it the first domestic brand ever to rank No. 1 in the J.D.
Power Initial Quality Study (IQS). In 2021, the Dodge brand ranked
No. 1 in the J.D. Power APEAL Study (mass market), making it the
only domestic brand ever to do so two years in a row.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis