AUBURN
HILLS, Mich., June 8, 2022
/PRNewswire/ --
- Stellantis and Jeep® present 2022 Motor City Pride Parade
and festival
- Longtime support of Motor City Pride demonstrates company's
commitment to LGBTQ+ employees, customers and communities
- Company's Pride Month celebration includes sponsorship of New
York City Pride later in June
- Each North American brand will provide pride-branded
merchandise
Detroit will once again show
off the colors of the rainbow June 11
and 12 at Motor City Pride, the annual two-day festival and parade
that is the largest LGBTQ+ gathering in Michigan, with Stellantis and the Jeep® brand
as its presenting sponsor.
Now in its 50th year, Motor City Pride celebrates LGBTQ+ culture
and aligns with Stellantis' and the Jeep brand's long-standing
commitment to LGBTQ+ employees, communities, customers and
issues.
The parade, which starts at noon at the intersection of Fort and
Griswold Streets on June 12 and ends
at Hart Plaza, will feature four Jeep vehicles: a Gladiator
Rubicon, a Detroit-built Grand
Cherokee L Summit Reserve and two Wrangler Rubicon 4xe models.
"Motor City Pride is an important way to celebrate our diverse
and inclusive work culture and to show our commitment to our
diverse customers and communities," said Jim Morrison, vice president, Jeep brand –
North America. "Over its more than
80-year history, the Jeep brand has led the way in freedom and
authenticity, and we are proud to lead this year's parade to
showcase our outstanding Jeep products and our company's
long-standing support for Motor City Pride and the LGBTQ+
community."
As part of the company's Pride Month celebration, Stellantis
will also sponsor the parade and related events at New York City
Pride later in June.
In addition, each of the company's North American brands will
provide Pride-branded merchandise for customers to purchase and
display.
The energy behind the company's sponsorship of Motor City Pride
comes from its LGBTQ+ Business Resource Group, Prism LGBTQ+
Alliance.
Prism LGBTQ+ Alliance, celebrating its 25th year, is one of 11
Business Resource Groups at Stellantis representing a range of
affinity communities, including African ancestry, Hispanic, Asian,
LGBTQ+, veterans, Middle Eastern, those with disabilities, Native
American and women.
Stellantis Business Resource Groups, individually and
collectively, pursue initiatives that enhance the Stellantis North
America work culture by focusing on career development of members,
celebrating multicultural differences, and bringing value to the
company and external communities through volunteer, charitable and
strategic activities.
Prism LGBTQ+ Alliance, originally named People of Diversity and
then Gay and Lesbian Alliance, was founded and organized by LGBTQ+
employees of the former Chrysler Corporation in 1996 and officially
recognized by the company in June
1997.
Over the years, the group has provided support and allyship for
LGBTQ+ employees, family members and community-based organizations
and events, such as Motor City Pride.
The company is recognized as a leader among U.S. employers for
providing domestic partner benefits to its employees in 2000 and
has consistently achieved high scores on the Human Rights
Campaign's Corporate Equality Index since the benchmark was
established.
The company has recently earned meaningful acknowledgement for
its diversity leadership by such respected groups as Diversity
Inc., Latina Style, Winds of Change
(Native American), CADIA (Center for Automotive Diversity,
Inclusion, and Advancement) and The American Association of People
with Disabilities.
"This remarkable record of accomplishment reflects our team's
commitment to advance the conversation on diversity and inclusion
beyond aspirational statements to the pursuit of intentional
actions and outcomes that have tangible economic impact in diverse
communities," said Lottie Holland,
director – diversity, inclusion, engagement and EEO compliance,
Stellantis North America.
Show your Pride support year-round with merchandise from some
of our brands:
Alfa Romeo:
https://www.shopalfaromeousa.com/alfa-romeo/collections/pride.html
Chrysler:
https://www.collection.chrysler.com/chrysler/collections/pride.html
Dodge:
https://www.life.dodge.com/dodge/collections/pride.html
FIAT:
https://www.e-store.fiatusa.com/fiat/collections/pride.html
Jeep:
https://www.gear.jeep.com/jeep/collections/pride.html
Mopar:
https://www.wearmopar.com/mopar/collections/pride.html
Ram:
https://www.outfitter.ramtrucks.com/ram/collections/pride.html
Motor City Pride
Motor City Pride is Michigan's
largest pride celebration with more than 40,000 participants in an
array of pride events. Motor City Pride is an entirely
volunteer-run organization with a mission of spreading awareness
through pride.
Stellantis North America
Stellantis (NYSE: STLA) is one of the world's leading automakers
and a mobility provider. In North America, it's best known for
producing and selling vehicles in a portfolio of iconic and
award-winning brands such as Jeep®, Chrysler, Dodge, Ram, Alfa
Romeo and Fiat. Powered by its diversity, Stellantis leads the
way the region and the world move – aspiring to become the greatest
sustainable mobility tech company, not the biggest, while creating
added value for all stakeholders as well as the communities in
which it operates. For more information,
visit www.stellantis.com.
Follow company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Company website: www.stellantis.com
LinkedIn: https://www.linkedin.com/company/Stellantis
Facebook: https://www.facebook.com/StellantisNA
Instagram: https://www.instagram.com/stellantisna
Twitter: @StellantisNA
YouTube: http://youtube.com/StellantisNA
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SOURCE Stellantis