AUBURN HILLS, Mich.,
March 16, 2021 /PRNewswire/
- Gold Rush is now available on Dodge Charger R/T, Scat Pack,
Scat Pack Widebody, SRT Hellcat and SRT Hellcat Redeye models
- Commemorating its 'golden anniversary,' Gold Rush was first
introduced on the 2020 Dodge Challenger 50th Anniversary Limited
- Charger is coming off a record 2020, having its best Scat Pack
year ever and leading its segment for the eighth year in a row
- Dealers can begin ordering Gold Rush on 2021 Dodge Charger
models this spring
Dodge//SRT is delivering a pot o' gold to its muscle car
enthusiasts just in time for St. Patrick's Day in the form of Gold
Rush – now available on select Charger models.
The golden exterior color, first introduced on the Challenger
50th Anniversary Limited Edition, is now available on the Charger
R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat and SRT Hellcat
Redeye models. All models must be equipped with the Satin Black
hand-painted hood, roof and decklid. Gold Rush continues to be an
option on 2021 Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat
"The customer response to the Dodge Challenger Gold Rush
exceeded our expectations," said Tim Kuniskis, Dodge Brand Chief
Executive Officer – Stellantis. "We're sticking to that successful
Dodge formula of proliferating our most popular options across the
lineup and giving Charger customers, who want the Gold Rush color,
the option to have it on their four-door muscle car."
Gold Rush joins the Dodge palette of heritage-inspired paint
colors, such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8
Green and Go Mango, on the 2021
Gold Rush joins the list of new options for Charger in 2021,
- The "Demon-possessed" Charger SRT Hellcat Redeye, the most
powerful and fastest mass-produced sedan in the world with
797-horsepower, 707 lb.-ft. of torque and a top speed of 203 miles
per hour (mph)
- Standard 20-inch wheels on Charger GT AWD, available on SXT
- SRT branding on high-performance Brembo brakes on Charger SRT
Hellcat and SRT Hellcat Redeye, available on Scat Pack
Charger is coming off a record 2020, having its best Scat Pack
year ever and leading its segment for the eighth year in a row.
Dealers can begin ordering Gold Rush on 2021 Dodge Charger models
For more than 100 years, the Dodge brand has carried on the spirit
of brothers John and Horace Dodge.
Their influence continues today as Dodge shifts into high gear with
muscle cars and SUVs that deliver unrivaled performance in each of
the segments where they compete.
2021 marks the year that Dodge is
distilled into a pure performance brand, offering Hellcat-powered,
700-plus-horsepower SRT versions of every model across the lineup.
For the 2021 model year, Dodge delivers the drag-strip dominating
807-horsepower Dodge Challenger SRT Super Stock, the new
797-horsepower Dodge Charger SRT Redeye, the most powerful and
fastest mass-produced sedan in the world, and the new
710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV
ever. Combined, these three muscle cars make Dodge the industry's
most powerful brand, offering more horsepower than any other
American brand across its entire lineup.
In 2020, Dodge was named the "#1 Brand in Initial Quality,"
making it the first domestic brand ever to rank No. 1 in the J.D.
Power Initial Quality Study (IQS). The Dodge brand also ranked No.
1 in the J.D. Power APEAL Study (mass market). These results are
historic because it marks the first time a domestic brand has
earned top spots in both J.D. Power studies in the same year.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
Follow Dodge and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Twitter: www.twitter.com/dodge and @StellantisNA
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