- American tool icon, CRAFTSMAN, celebrates anniversary with
giveaways including an all-expenses-paid trip to the July 31 Indianapolis race
- Known for some of the most trusted and reliable warranties
in the industry, CRAFTSMAN's signature red tools continue to expand
and evolve
TOWSON,
Md., May 16, 2022 /PRNewswire/ --American tool
icon CRAFTSMAN®, a Stanley Black
& Decker (NYSE: SWK) brand, is celebrating its 95th
anniversary this month by thanking its customers – the homeowners,
home builders, auto enthusiasts and master mechanics – with
weeklong giveaways including a grand prize trip to the July 31 Indianapolis race.
"CRAFTSMAN has a rich heritage that has been passed down proudly
from generation to generation," said Heather Kang, Global Chief Marketing Officer of
Tools for Stanley Black &
Decker. "For nearly a century, we have been the brand people trust
to get the job done. Today's CRAFTSMAN continues that legacy."
Founded in the United States in
1927, CRAFTSMAN has been a leader in hand, power and outdoor tools
and is known for standing behind its products with some of the most
trusted and reliable warranties in the industry. In its nearly 100
years, CRAFTSMAN's signature red tools have played a part in
history, from the introduction of CRAFTSMAN electric drills in 1929
to the release of cordless electric riding mowers in 1974. Staple
items such as a CRAFTSMAN hammer and screwdrivers even aided in the
removal of part of the Berlin Wall. The American icon brand has
evolved and expanded to incorporate new products and technologies,
including lines such as the CRAFTSMAN V20* Cordless System,
V-Series™ line of premium hand tools and its iconic S2000 storage
units among others.
Weeklong Social Giveaways:
To celebrate the past, present and future of this iconic
American tool brand, CRAFTSMAN will host four social media
giveaways beginning this week leading up to the brand's
95th anniversary on May
20. Giveaways and requirements for entry include:
- Day 1 - Vintage CRAFTSMAN T-Shirts: Share a photo of
your oldest CRAFTSMAN tool and use #95YearsofBuildingPrideDay1 for
the chance to win a vintage CRAFTSMAN t-shirt.
- Day 2 - Autographed CRAFTSMAN V-Series™ Tool Sets: Post
a photo of your favorite project or job completed with CRAFTSMAN
tools and use #95YearsofBuildingPrideDay2 to win a V-Series™
3/8-In. Drive Metric 6-Point Tool Set signed by TV Host and auto
enthusiast Cristy Lee.
- Day 3 - Commemorative 95th Anniversary CRAFTSMAN
Sweatshirts: Show us your CRAFTSMAN red and use
#95YearsofBuildingPrideDay3 for a chance to win a commemorative
95th anniversary CRAFTSMAN sweatshirt.
- Day 4 – V20* BRUSHLESS RP™ 1/2-In. Hammer Drill and
CRAFTSMAN Hats: Show us the latest addition to your CRAFTSMAN
toolbox and include the #95YearsofBuildingPrideDay4 to be entered
for a chance to win a V20* BRUSHLESS RP™ 1/2-In. Hammer Drill and
CRAFTSMAN hat.
Grand Prize: CRAFTSMAN 95th Anniversary Race Day
Giveaway:
CRAFTSMAN's anniversary celebration will culminate with a grand
prize all-expenses-paid Race Day Giveaway beginning
May 20 thru June 3. One lucky winner will experience the
thrill of racing by receiving two tickets, round trip airfare,
transportation and hotel and meal accommodations for the
July 31 Indianapolis race. Visit
CRAFTSMAN's Race Day Giveaway page to enter and follow
@CRAFTSMAN on Facebook, Twitter, and Instagram to learn more. No
purchase necessary to enter or win. Click here for official
rules.
* Maximum initial battery voltage (measured without a workload)
is 20 volts. Nominal voltage is 18.
About CRAFTSMAN®
CRAFTSMAN®, a Stanley Black &
Decker brand, is an American icon that homeowners, home builders,
auto enthusiasts and master mechanics have trusted since 1927 – and
today's CRAFTSMAN® continues that legacy. With a focus on reliable,
high-performance tools, storage and equipment, CRAFTSMAN® has
revived its long-established pride in superior quality. Now it's
easier than ever to get the tools trusted for generations at more
places than ever. For more information visit
www.craftsman.com or follow CRAFTSMAN® on Facebook,
Instagram and Twitter.
About Stanley Black &
Decker
Headquartered in the USA,
Stanley Black & Decker (NYSE:
SWK) is the world's largest tool company operating nearly 50
manufacturing facilities across America and more than 100
worldwide. Guided by its purpose – for those who make the world –
the company's more than 60,000 diverse and high-performing
employees produce innovative, award-winning power tools, hand
tools, storage, digital tool solutions, lifestyle products, outdoor
products, engineered fasteners and other industrial equipment to
support the world's makers, creators, tradespeople and builders.
The company's iconic brands include DEWALT®,
BLACK+DECKER®, CRAFTSMAN®,
STANLEY®, CUB CADET®, HUSTLER® and
TROY-BILT®. Recognized for its leadership in
environmental, social and governance (ESG), Stanley Black & Decker strives to be a force
for good in support of its communities, employees, customers and
other stakeholders. To learn more visit:
www.stanleyblackanddecker.com.
CRAFTSMAN Media Contact:
Lindsay Fennell
Senior Public Relations Manager
lindsay.fennell@sbdinc.com
(724) 205-0640
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SOURCE CRAFTSMAN