Spotify to Expand Its Global Footprint, Entering 80 New Markets
By Anne Steele
Spotify Technology SA unveiled plans to vastly expand its
presence in the world by launching in 80 more markets across
Africa, Asia, Europe, the Caribbean and Latin America.
The streaming company aims to collect millions of more music and
podcast creators in addition to listeners with new programming, but
also tools and functionality. Spotify will be available in 36
additional languages as the new markets it will reach represent
access to more than one billion people.
In a streamed event Monday, the Stockholm company showcased top
executives, artists and celebrities to outline its plans, including
Billie Eilish, Jay Balvin, Prince Harry and Barack Obama. The event
touted its growth over the past decade and pointed to the
opportunity to feed its "flywheel" with new content and new
Spotify said more than 800 of its artists make more than $1
million a year by streaming their content on Spotify.
Write to Anne Steele at Anne.Steele@wsj.com
(END) Dow Jones Newswires
February 22, 2021 13:35 ET (18:35 GMT)
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