Bringing Color to Life: GloFish®LLC Introduces New Betta Species to Family of Fluorescent Fish
February 03 2020 - 07:00AM
Business Wire
Electric Green to be First Livestock Addition
to Betta Portfolio
GloFish®LLC is welcoming a new species to its ever-expanding
family of fluorescent fish with GloFish® Betta. The Electric Green®
GloFish® Betta species is the first to debut within the betta
category, introducing GloFish® to a new audience, and will be
available alongside a unique array of kits, species-specific food,
water care and décor.
GloFish® Bettas offer a unique addition to the world of betta
fish. While nearly identical in behavior to traditional
domesticated bettas, GloFish® Bettas produce a fluorescent protein
that allows them to fluoresce under blue LED lights. And under
white LED lights, their color is just as striking.
The Electric Green® GloFish® Betta livestock portfolio is
comprised of:
- Premium Male Betta – Full-grown male betta with
impressive fins
- Standard Male Betta – Young male with potential
for fins to mature throughout its lifespan
- Female Betta – As colorful as GloFish® male
bettas, females are less aggressive than their male counterparts
and can be kept with other female bettas, GloFish® Tetras, Barbs,
Danios and Sharks as well as other tropical fish.
“Over the last several years, we have seen the popularity of
GloFish® grow, and we are thrilled to add to our livestock
portfolio and introduce GloFish® Bettas to the market, bringing the
brand to an entirely new audience,” said Eric Kenney, Vice
President, Marketing & Product Development at Spectrum Brands
Global Pet Care Division. “Aside from offering eye-catching color
hues, with more to come down the road, GloFish® Bettas are easy to
care for and fascinating to watch, making them an exciting addition
to our portfolio.”
In addition to the livestock offerings, the brand is also
introducing an assortment of products to elevate the aquatic
experience, including 1.5 and 3 gallon Betta Aquarium Kits, Betta
Flakes, Betta Water Conditioner and Betta Water Balance – with
additional launches, including plants and other aquarium décor,
later this year.
For more information on GloFish® products, visit
www.glofish.com.
About GloFish®
GloFish® fluorescent fish are born brilliant! They get their
natural, vibrant color from their parents and are not injected,
painted or dyed. Enhanced by a full range of aquarium kits,
lighting, décor and accessories, GloFish® products create a
complete underwater fluorescent experience that appeals to all ages
and levels of expertise. Learn more at www.glofish.com.
About Spectrum Brands Holdings, Inc.
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell
1000 Index, is a global and diversified consumer products company
and a leading supplier of, residential locksets, residential
builders’ hardware, plumbing, shaving and grooming products,
personal care products, small household appliances, specialty pet
supplies, lawn and garden and home pest control products, and
personal insect repellents. For more information, visit
www.spectrumbrands.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200203005098/en/
Media: Connie Caldwell, Communications/Creative Services
Spectrum Brands, Inc. – Global Pet Care Division
connie.caldwell@spectrumbrands.com | 314-683-2460 Public Relations
– petteam@lippetaylor.com
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