ST. LOUIS, Aug. 19, 2019 /PRNewswire/ -- Spectrum
Brands Pet LLC ("Spectrum Brands") will highlight its heritage of
innovation at the 2019 SuperZoo Conference from August 20-22 in booth #2224. The Spectrum Brands
booth will showcase its commitment to making top-quality solutions
for life with pets and feature its latest products and marketing
campaigns.
The theme of this year's Spectrum Brands booth – "Passion.
Innovation. Superior Products." – underscores the company's
commitment to delivering superior pet products and paving the way
for new solutions. Spectrum Brands will highlight the passion and
innovation at the heart of every Spectrum Brands pet product, and
that theme will play out across its portfolio of companion animal
and aquatics brands, including Tetra®, Nature's Miracle®,
FURminator®, SmartBones®, GloFish® and others.
"Everything we do begins with a great understanding of life with
pets," said Eric Kenney, Vice
President Global Pet Care Marketing & Product Development at
Spectrum Brands. "As one of the world's leading pet care products
companies, we are proud of our heritage that continues to drive us
to deliver exciting product innovations, maintain high quality
standards and build upon our strong relationships with the
retailers that consumers depend on."
Passion. Innovation. Superior Products.
Spectrum
Brands is driven to set a higher standard of living for pets of all
kinds – and those who care for them. To illustrate how its range of
product offerings originate from a steady combination of innovation
and passion, the Spectrum Brands booth will feature product
demonstrations, videos, interactive exhibits and new displays that
highlight why Spectrum Brands products are staples in pet-owning
homes.
- The Recipe for Mouth-Watering Chews
When dogs are
happy, their owners are happy. Dingo®, Good 'n' Fun®, Better
Belly™, DreamBone® and SmartBones® products will bring pet
retailers across all channels up close and personal with their
lines of fun and flavorful rawhide and rawhide-free dog chews.
Using interactive panels, this area will highlight the innovation,
research and development, top-notch manufacturing process and
global reach that go into each and every chew. Visitors can examine
products from each line and see pure pet joy firsthand with a video
from the new DreamBone® Deliciously Distracting™ campaign.
- The Global Leader in Aquatic Innovations
Tetra®
aquatic nutrition, water care and equipment products are designed
to eliminate guesswork and provide instant access to expert care so
consumers are successful. The Tetra area will pay homage to the
brand's legacy of game-changing aquatics solutions that continue to
be the cornerstones of successful fishkeeping, as well as show off
its newest innovation, the Tetra Connect™ Wi-Fi-accessible aquarium
kit. Each kit features Tetra Connect LED Lights and a Tetra Connect
Feeder that consumers can control through the Tetra My Aquarium App
on their smart devices. Tetra Connect technology will revolutionize
the future of fishkeeping for consumers with the ability to
automate environment essentials.
- The Excitement Is Building
The Marineland® display
will feature its new Exhibit Series Integrated Aquariums, frameless
modern glass aquariums with glass canopy covers and stands. Each
kit comes complete with Wi-Fi-LED lighting with preset and custom
effects that can be controlled remotely through the Marineland app.
The newly designed Penguin® and Emperor® Power Filters will also be
front and center to demonstrate the customization and innovation in
media, flow control and quiet operation – retailers can watch
time-lapse videos to experience their remarkable performance. The
brand's line of premium filtration products, including the Magnum®
Polishing Internal Filter and MagniFlow® Canister Filters, will
also be displayed. Last, visitors can see Marineland® Fully
Adjustable LED Lights to appreciate the customization options and
lighting control possibilities firsthand, along with a video that
shows how consumers light up with imagination when they can
personalize the light and ambience of their
aquariums.
- The Total Pet Mess Clean-Up Solution
Accidents
happen. But whatever pets do, you can trust Nature's Miracle®
products to undo, with outstanding solutions for any pet mess, big
or small. This year's exhibit highlights the evolution of the
brand, from what started as a preschool cleanup product to a full
portfolio of solutions for life with pets, focusing on new products
and high standards of quality. Visitors can also see a video of the
odor-elimination technology in Nature's Miracle® Stain & Odor
Remover being put to the ultimate test with the best nose in the
biz.
- Bringing Color to Life™
Pet retailers are invited to
experience a colorful array of GloFish® fluorescent fish shown in a
darkened GloFish® Gallery room, as well as view a GloFish
mini-documentary that recaps the rewarding aspects of
fishkeeping. Visitors can also see the new GloFish 5-Gallon
Aquarium Kits on display, as well as learn about the new arrival of
the ever-expanding GloFish family. Last, to inform retailers about
Spectrum Brands' work with the non-profit group Well Aware, a
short video will be shown about the Clean Water Initiative
to help build life-saving water systems.
- Simplifying At-Home Grooming One Tool at a Time
If
you live with pets, you live with pet hair. The FURminator® exhibit
will detail the brand's Ultimate Hair Reduction System™, a
complete, step-by-step regimen designed to empower pet owners to
take grooming into their own hands. Each step is tied to a
FURminator® deShedding or grooming product to demonstrate to
visitors that at-home grooming is more than a one-tool job. This
area will tout the benefits of DIY grooming over a trip to the
groomer.
- Balanced Nutrition for Birds and Small Animals
The
Wild Harvest™ area will highlight the brand's newly reformulated
Advanced Nutrition diets for birds and small animals. Visitors can
see the updated packaging firsthand and evaluate the benefits these
premium daily diets have to offer.
About Spectrum Brands Holdings, Inc.
Spectrum Brands
Holdings (NYSE: SPB), a member of the Russell 1000 Index, is a
global and diversified consumer products company and a leading
supplier of residential locksets, residential builders' hardware,
plumbing, shaving and grooming products, personal care products,
small household appliances, specialty pet supplies, lawn and garden
and home pest control products and personal insect repellents. For
more information, visit www.spectrumbrands.com.
About SuperZoo
SuperZoo is the most-attended pet
industry trade show in North
America, established by World Pet Association in 1950 as an
annual gathering place for the entire industry to connect, learn
and do business. Ever since, the show has continued to grow — and
it now boasts more buyers and education hours than any other
industry event on the continent. With its rich education offerings,
easy-to-shop show floor and energizing, fun-filled atmosphere,
SuperZoo has earned its reputation as North America's premier pet retail event — and
the industry's most productive and vibrant trade show of the year.
For more information, visit superzoo.org.
Media Contact:
Connie
Caldwell, Communications/Creative Services
Spectrum Brands, Inc. – Global Pet Care Division
connie.caldwell@spectrumbrands.com | 314-683-2460
Chrissy Faller, Public &
Media Relations Director | Anderson
Group
cfaller@thinkanderson.com | 610-678-1506
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SOURCE Spectrum Brands Pet