DALLAS, Feb. 17, 2021 /PRNewswire/ -- Southwest
Airlines Co. (NYSE: LUV) is engaging its Customers,
Employees, and partners to complete a collective one million Acts
of Kindness throughout its 50th Anniversary year,
celebrating half a century of empowering People and communities to
lead with Heart and kindness.
Now through Dec. 31, 2021,
Customers and Employees can participate in the challenge by signing
the airline's Kindness Pledge and committing to doing Acts of
Kindness for others, such as delivering a meal to a neighbor,
cleaning up a park, or sending a note of encouragement. Each
signature on the Kindness Pledge and Act of Kindness that is shared
on social media using the hashtag #HeartinAction will count towards
achieving the one million Acts of Kindness goal.
"We are the airline with Heart, founded on The Golden Rule –
treating others as you would like to be treated – so celebrating
our 50th Anniversary year with a kindness challenge is
fitting," said Linda Rutherford,
Senior Vice President and Chief Communications Officer at Southwest
Airlines. "Our Employees live out The Golden Rule each day through
their interactions with each other, our Customers, and in our
communities. We're excited to all come together to inspire a kinder
tomorrow, because at Southwest, we're more than an airline, we're
your neighbor. And neighbors take care of each other."
Southwest Employees received a sneak peek of the one million
Acts of Kindness challenge in mid-January, and since then have
already logged more than 62,000 acts, including recognizing fellow
Employees for their Acts of Kindness and volunteering at
organizations.
The Southwest Kindness Pledge reads as follows:
I pledge to spark acts of kindness – one at a time,
sprinkling compassion around the world.
I will practice
Hospitality, making people feel welcomed, cared for, and
appreciated.
I will treat others with courtesy,
politeness, and respect.
I will do little things, because
little things make a big difference.
I commit to putting
my Heart in Action, sharing a smile and little bit of love, and
making someone's day a little brighter.
Throughout the year, Southwest will provide Customers and
Employees an update on the progress towards the one million Acts of
Kindness goal, ideas on how to remain engaged, and share heartfelt
stories along the way. For more information about the kindness
challenge and Southwest's 50th Anniversary, visit
Southwest50.com/actsofkindness.
ABOUT SOUTHWEST AIRLINES CO.
In its 50th year of service, Dallas-based Southwest Airlines
Co. continues to differentiate itself from other air
carriers with exemplary Customer Service delivered by more
than 56,000 Employees to a Customer base that
topped 130 million Passengers in 2019. Southwest has a robust
network of point-to-point service with a strong presence across top
leisure and business markets. In peak travel seasons during
2019, Southwest operated more than 4,000 weekday departures among a
network of 101 destinations in the United
States and 10 additional countries. In 2020, the carrier
added service to Hilo, Hawaii;
Cozumel, Mexico; Miami; Palm Springs,
Calif.; Steamboat Springs; and Montrose (Telluride), Colo. Thus far in 2021,
Southwest began service to both Chicago (O'Hare) and Sarasota/Bradenton on Feb.
14, and will begin service to both Savannah/Hilton Head and Colorado Springs on March 11; both Houston
(Bush) and Santa Barbara,
Calif. on April 12;
Fresno, Calif. on April 25; and Jackson,
Miss. on June 6.
The carrier issued
its Southwest® Promise in
May 2020 to highlight new and
round-the-clock efforts to support its Customers and Employees
well-being and comfort. Among the changes are enhanced cleaning
efforts at airports and onboard aircraft, along with a federal
mandate requiring every person to wear a mask at all times
throughout each flight. Additional details about the Southwest
Promise are available
at Southwest.com/Promise.
Southwest coined Transfarency® to
describe its purposed philosophy of treating Customers honestly and
fairly, and low fares actually staying low. Southwest is the only
major U.S. airline to offer bags fly free® to everyone
(first and second checked pieces of luggage, size and weight limits
apply, some carriers offer free checked bags on select routes or in
qualified circumstances). Southwest does not charge change fees,
though fare differences might apply.
Southwest is one of the most honored airlines in the world,
known for a triple bottom line approach that contributes to the
carrier's performance and productivity, the importance of its
People and the communities they serve, and an overall commitment to
efficiency and the planet. Learn more about how the carrier gives
back to communities across the world by
visiting Southwest.com/citizenship.
Book Southwest Airlines' low fares online at
Southwest.com or by phone at 800-I-FLY-SWA.
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SOURCE Southwest Airlines Co.