Social media is a fast-growing industry. Statista predicts the number of social media users to reach 4.41 billion by 2025, as many populous countries, such as India, are investing in IT infrastructure. Last year, social media saw significant changes driven by technological advancements and changing consumer behavior. Some new trends in social platforms are the incorporation of innovative advertising, e-commerce, and immersive experiences. The biggest social media companies generate the bulk of their revenue from advertising, and Snapchat, owned by Snap (SNAP), has only recently begun to incorporate advertising into its platform.
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