In less than 4 hours, social media giant Snap (SNAP) is due to report its Q1 2022 earnings -- and things are not looking good. Tuesday's hard copy of The Wall Street Journal warned that "obstacles are mounting against online-advertising giants" and observed that "Wall Street has taken on a notably cautious tone for the sector." On the one hand, overall advertising revenue from the "six major players" -- not just Snap, but Amazon, Facebook, Google, Pinterest, and Twitter besides -- is still expected to grow a brisk 19% year-over-year in Q1.
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