Redevelopment of the Madison Avenue building
marks a milestone in Giorgio Armani’s journey into interior
design
Reimagined property will include luxury
residences as well as a new Flagship Giorgio Armani boutique
The Armani Group and SL Green, New York’s largest commercial
property owner, announced plans to redevelop the Giorgio Armani
boutique at 760 Madison Avenue in New York City. The fully
reimagined 97,000-square-foot building will be home to a new
flagship Giorgio Armani retail boutique and 19 luxury residences
designed by Giorgio Armani. Giorgio Armani will conceive the
residential interiors and the designer intends to take up residence
within the building upon its completion. Renowned New York
architecture firm COOKFOX will serve as architect on the project
and redesign the new building to reflect the evolution of the
Armani brand which has become a perfect complement to the Upper
East Side.
The same philosophy and love for the essential, a hallmark of
Armani’s style, are found in the interior design that translates
the ideas of comfort and functionality into elegance. This
sensitivity, teamed with awareness of the cultural factor, is what
enhances the close ties this project will have with its
surroundings. Iconographic elements of places and cultures, the
appeal of new materials and unusual chromatic ranges have become
the key style inspirations for individual interior design projects
since 2004, when Giorgio Armani signed a partnership for the first
Armani Hotel inside the Burj Khalifa in Dubai. This initiative was
then repeated in other cities, from Miami to Istanbul, from Mumbai
to Manila, from Tel Aviv to Beijing and London and now New
York.
The proposed project is designed to be in harmony with Madison
Avenue’s world-famous streetscape while reflecting the history of
the district. The building’s natural stone materials, including
brick and limestone, will contribute to and balance the existing
neighborhood. The new building will include a series of setbacks
and outdoor terraces that break up the massing, create definition
from the street and provide a visual connection to Central
Park.
“New York is one of the world’s major fashion capitals, and
Madison Avenue is by definition an iconic luxury location. In the
1980s, when I opened my first Giorgio Armani boutique in Manhattan,
I chose this exclusive and refined area because it was perfect for
the timeless elegance and attention to detail I wanted to
communicate. Today, thirty years later, I still believe this place
reflects my philosophy and my aesthetic vision. With this special
project, I continue the journey I began over ten years ago with my
Armani/Casa Interior Design Studio, through which I look for
innovative creative solutions that express my personal concept of
luxury and refinement, while respecting the local culture and
spirit,” said Giorgio Armani.
SL Green Realty Corp., which took control of the building in
2012, will lead the development in collaboration with Armani. “The
Armani brand is synonymous with Madison Avenue and we are thrilled
to partner with Armani to solidify its lasting presence along one
of the world’s most recognized retail corridors while also
introducing the timeless Armani lifestyle to the residences above,”
said SL Green CEO Marc Holliday. “Armani’s commitment to
Madison Avenue and New York City is unwavering and the brand’s
leadership will preserve all that we, as New Yorkers, love about
the Upper East Side of Manhattan.”
“This special project is an opportunity to design a modern home
for the next generation of Armani’s presence on Madison Avenue,”
said Rick Cook, Principal at COOKFOX. “Our approach is to
reinterpret the design sensibility of classic Madison Avenue
building, like The Carlton House at 21 East 61st Street and 45 East
66th Street, to create a contemporary and iconic residence and
retail building for both the Upper East Side Historic District and
the Armani brand.”
The team also includes New York’s premier historic preservation
consultants, Higgins, Quasebarth and Partners, and zoning
consultants, Greenberg Traurig, LLP,to help ensure that each aspect
of the building design will be appropriate for the Upper East Side
Historic District. The plan will require approval of the Landmark
Preservation Commission. Construction is expected to begin in 2020
and be complete in 2023.
About the Armani Group
The Armani Group is one of the world’s leading fashion
companies. The Group designs, manufactures, distributes and
directly retails apparel, accessories, eyewear, watches, jewelry,
cosmetics, perfumes, furniture and home decor. The Group is headed
by Giorgio Armani, Chairman and Chief Executive Officer. A keen
observation of contemporaneity, coupled with a flexible business
model, has marked the success and growth of the Group.
Synonymous with lifestyle and elegance, the Armani/Casa line is
linked to the Giorgio Armani luxury universe and, through its
Interior Design Studio, provides a service fully tailored towards
private individuals and property developers, from the conceptual
phase to the supervision of the project execution.
About SL Green
SL Green Realty Corp., an S&P 500 company and New York
City's largest office landlord, is a fully integrated real estate
investment trust, or REIT, that is focused primarily on acquiring,
managing and maximizing value of Manhattan commercial properties.
As of December 31, 2018, SL Green held interests in 101 Manhattan
buildings totaling 46.0 million square feet. This included
ownership interests in 27.8 million square feet of Manhattan
buildings and 18.2 million square feet of buildings securing debt
and preferred equity investments. In addition, SL Green held
ownership interests in 7 suburban properties comprised of 15
suburban buildings totaling 2.3 million square feet in Brooklyn,
Westchester County, and Connecticut.
To be added to the Company's distribution list or to obtain the
latest news releases and other Company information, please visit
our website at www.slgreen.com or contact Investor Relations at
(212) 594-2700.
About COOKFOX
COOKFOX Architects, DPC is a New York City based architectural
and interior design studio founded in 2003. COOKFOX has built a
studio focused on high-performance, environmentally responsive
design and is most well-known for innovative design at the highest
standards of environmental performance. COOKFOX focuses on
biophilic design to create architecture that supports physical
health and mental wellness. With a portfolio of diverse
residential, workplace, and education projects, COOKFOX seeks to
pursue architecture that restores, regenerates, and elevates our
collective experience of the urban environment.
SLG-DEV
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version on businesswire.com: https://www.businesswire.com/news/home/20190125005078/en/
Investors:Matt DiLibertoChief Financial OfficerSL Green Realty
Corp.(212) 594-2700Press:BerlinRosenslgreen@berlinrosen.com(646)
452-5637
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