DripReport Song “Skechers” Becomes Global Phenomenon With Over 1 Billion Streams on TikTok
April 29 2020 - 12:00PM
Business Wire
Viral Sleeper Hit Takes World by Storm with
More Than 57 Million Views on YouTube
It’s all about those Skechers shoes in the hit track performed
by DripReport and produced by Ouhboy that has become a viral
sensation on TikTok. Since the track was first posted on YouTube in
January 2020, millions have taken the Skechers challenge with
countless impressions for the brand as many create and share
content dancing to the hit song with lyrics that repeatedly feature
Skechers.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200429005599/en/
The “Skechers” track has moved up the Billboard Emerging Artists
Chart and rose to as high as #1 on the Spotify US Viral Chart and
#1 on the Shazam US Discovery Chart. More than 57 million have seen
the original video on YouTube, and a remix of the song has taken
over TikTok. A pair of videos by top content creators on the
platform—and sisters—@dixiedamelio and @charlidamelio have earned
more than a combined 59 million views, 10.1 million likes and tens
of thousands of shares, while creator @lilhuddy’s take on the song
earned 14.8 million views. GRAMMY®-nominated rapper, singer and
songwriter @tyga also recorded an intro remix of the track on April
19, receiving over 6.1 million views. All of this helped launch the
trend into the stratosphere with over 2.3 million TikTok videos
created using the “Skechers” song to date.
DripReport started sharing remixes on social media late last
year and in only five months has gained hundreds of millions of
views on YouTube and social media for his content. He was recently
signed to Arista Records for an official release of “Skechers”—his
first original track.
About SKECHERS USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE: SKX)
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. Skechers footwear is available in the United States
and over 170 countries and territories worldwide via department and
specialty stores, 3,575 Skechers Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, and throughout Europe and Latin America. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram, and Twitter, and TikTok.
Reference in this press release to “Sales” refers to Skechers’
net sales reported under generally accepted accounting principles
in the United States. This announcement also contains
forward-looking statements that are made pursuant to the safe
harbor provisions of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These forward-looking statements include, without
limitation, Skechers’ future domestic and international growth,
financial results and operations including expected net sales and
earnings, its development of new products, future demand for its
products, its planned domestic and international expansion, opening
of new stores and additional expenditures, and advertising and
marketing initiatives. Forward-looking statements can be identified
by the use of forward-looking language such as “believe,”
“anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,”
“will be,” “will continue,” “will result,” “could,” “may,” “might,”
or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the coronavirus; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2019. More specifically, the COVID-19 pandemic has had and is
currently having a significant impact on Skechers’ business,
financial conditions, cash flow and results of operations.
Forward-looking statements with respect to the COVID-19 pandemic
include, without limitation, Skechers’ plans in response to this
pandemic. At this time, there is significant uncertainty about the
COVID-19 pandemic, including without limitation, (i) the duration
and extent of the impact of the pandemic, (ii) governmental
responses to the pandemic, including how such responses could
impact Skechers’ business and operations, as well as the operations
of its factories and other business partners, (iii) the
effectiveness of Skechers’ actions taken in response to these
risks, and (iv) Skechers’ ability to effectively and timely adjust
its plans in response to the rapidly changing retail and economic
environment. Taking these and other risk factors associated with
COVID-19 into consideration, the dynamic nature of these
circumstances means that what is stated in this press release could
change at any time, and as a result, actual results could differ
materially from those contemplated by such forward-looking
statements. The risks included here are not exhaustive. Skechers
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and we cannot predict all such
risk factors, nor can we assess the impact of all such risk factors
on our business or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from
those contained in any forward-looking statements. Given these
risks and uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20200429005599/en/
Jennifer Clay SKECHERS USA, Inc. 310.937.1326
Skechers USA (NYSE:SKX)
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