Will Cyber Monday See Strong Sales After a Muted Black Friday?
November 28 2022 - 03:34AM
TipRanks
Online sales on Black Friday came in at $9.12 billion, driven by
strength in categories like electronics, toys, and exercise
equipment. While that figure was a record level, as noted by Adobe
Analytics, it indicates a muted year-over-year growth of 2.3%. High
inflation and weak consumer sentiment are impacting spending.
Nonetheless, Adobe Analytics estimates Cyber Monday sales to grow
by 5.1% to $11.2 billion. As per Adobe Analytics, “Cyber
Monday will offer the best deals for computers (27%), as well as
furniture (11%). Those looking to buy an appliance should consider
waiting until Thursday (Dec. 1), when discounts are set to peak at
18% on average.
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