Online sales on Black Friday came in at $9.12 billion, driven by strength in categories like electronics, toys, and exercise equipment. While that figure was a record level, as noted by Adobe Analytics, it indicates a muted year-over-year growth of 2.3%. High inflation and weak consumer sentiment are impacting spending. Nonetheless, Adobe Analytics estimates Cyber Monday sales to grow by 5.1% to $11.2 billion.   As per Adobe Analytics, “Cyber Monday will offer the best deals for computers (27%), as well as furniture (11%). Those looking to buy an appliance should consider waiting until Thursday (Dec. 1), when discounts are set to peak at 18% on average.
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