WALLDORF, Germany, Feb. 1, 2021 /PRNewswire/ -- SAP SE (NYSE:
SAP) today said it has created one marketplace for solutions and
services from SAP and its partners, merging SAP® App Center for
partner solutions with SAP Store for SAP solutions. The new
consolidated marketplace, called SAP Store and available at
store.sap.com, simplifies the shopping experience of customers
making their journeys to the intelligent enterprise.
"The merging of SAP's two marketplaces into one storefront is
important to the success of the platform," IDC Research Director
Frank Della Rosa said. "The ability
to discover SAP and partner solutions side by side is valuable to
customers. The guided search also is vital to those seeking
solutions via SAP Store, and the clean design and intuitive site
navigation make discovery quick and frictionless at a time where
speed and agility are critical success factors."
The consolidated SAP Store introduces new capabilities,
including a unified home page and intelligent search
functionality, which bring together all of SAP's digitally
available solutions from SAP Store with more than 1,700 partner
apps previously available through SAP App Center. It includes and
builds on the many enhancements introduced on SAP App Center in
2020. Partner solutions certified by SAP and SAP Endorsed Apps
continue to be prominently noted with visual identifiers. These
features make it easier than ever to navigate through SAP and
partner solutions, allowing customers to browse by industries,
categories, SAP products and lines of business.
New features of SAP Store are:
- Updated category menu: Expanded categories cover
additional solution areas
- Guided search: Customers can use the same natural
sentence structure as they would when speaking to a live sales
agent, which reduces the need for repeat searches
- Favorites: Product pages can be saved in a
personalized favorites section, making it easier to compare and
contrast with other offerings
- Tips for filtering: Search results pages suggest
next-best steps and popular features
"The need to deliver a seamless, unified digital marketplace
experience for our customers and partners along their journey to
become intelligent enterprises has never been more critical for
SAP," said Sharon Ruddock, head of
SAP Digital Commerce. "We are committed to continuing to create
this environment for our customers online, whether they are
choosing a solution from SAP or an offering from one of our
validated partners. Now, with the capability to discover SAP and
partner offerings in one marketplace with an integrated and
flexible search functionality, customers can find and access what
they need faster and more intelligently than ever before,
regardless of whom the solution is from."
Equal Visibility for All Products Based on Customer
Need
SAP's consolidated search was built with impartiality
in mind to help customers discover, try, buy and deploy products
and solutions that best fit their needs. Although SAP products are
visually identifiable, the search functionality is fair and
unbiased, presenting all products that fit the search. The same
holds true for the content accompanying each search and offering.
Category landing pages show customer reviews of SAP and partner
solutions, with authentic quotes and ratings. SAP's goal is to
provide a new experience tailored to the shopping experience,
whether the buyer is purchasing for personal use or for a large
enterprise.
For each purchase made through SAP Store, SAP will plant a
tree. For more information, or to try the consolidated search,
access free software trials, or buy or renew software online, visit
store.sap.com. On Twitter, follow SAP Store on Twitter at
@SAPDigital and follow SAP at @SAPNews.
About SAP
SAP's strategy is to help every business run
as an intelligent enterprise. As a market leader in enterprise
application software, we help companies of all sizes and in all
industries run at their best: 77% of the world's transaction
revenue touches an SAP system. Our machine learning, Internet of
Things (IoT) and advanced analytics technologies help turn
customers' businesses into intelligent enterprises. SAP helps give
people and organizations deep business insight and fosters
collaboration that helps them stay ahead of their competition. We
simplify technology for companies so they can consume our software
the way they want — without disruption. Our end-to-end suite of
applications and services enables business and public customers
across 25 industries globally to operate profitably, adapt
continuously and make a difference. With a global network of
customers, partners, employees and thought leaders, SAP helps the
world run better and improve people's lives. For more information,
visit www.sap.com.
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