Owlet Releases the Dream Duo, Its Most Intelligent Monitor Yet, Aiming to Help Babies — and Parents — Sleep Better and Longer
January 05 2022 - 8:05AM
Business Wire
Innovative technology and personalized sleep
learning program give parents insights and expert training to
improve their baby’s sleep quality
Today, Owlet, Inc. (NYSE: OWLT) launched the Owlet Dream Duo,
its newest smart baby monitor system that tracks sleep and provides
personalized insights about a baby’s sleep-related needs. Combining
Owlet’s advanced technology and expert-led sleep program, the Dream
Duo empowers parents to take an active role in their child’s sleep
management and build healthy sleep habits that last a lifetime.
“The new Dream Duo is our most intelligent baby monitor system
yet, giving parents the answers they need about their baby’s sleep,
with the goal of helping their babies sleep better and longer,”
said Kurt Workman, co-founder and CEO of Owlet. “A survey found
that parents can lose an average of 44 nights of sleep in the first
year alone,1 but with the Dream Duo’s sleep learning program for
babies 4-12 months, 90 percent of parents report improved sleep for
their baby in just one week.2 The new Dream Duo aims to help babies
— and their parents — sleep better. Owlet’s mission is to empower
parents with the tools, training, and support they need to keep
their baby happy and healthy.”
The Dream Duo is a total sleep monitoring ecosystem, consisting
of Owlet’s Dream Sock, Cam, Dream App, and sleep learning program.
It provides a complete picture of a baby’s sleep with 1080p HD
video and personalized insights delivered right to parents’
smartphones via the new Owlet Dream App. The Dream Sock wraps
comfortably around a baby's foot and parents can view sleep quality
indicators in the App, including wakings, heart rate, and movement,
along with room temperature, noise levels and humidity from the
Cam. With this information, parents can play an active role in
detecting sleep trends and helping provide an optimum sleep
environment for their baby.
Designed for babies up to 18 months (5-30 lbs), the Dream Sock
communicates via Bluetooth to a nearby Base Station and sends the
information via WiFi to the Owlet Dream App (available for free on
iOS and Android) alongside the video stream from the Cam. The Dream
Duo communicates the baby’s sleep status to the Owlet Dream App and
the included bedside Base Station. Both will let parents know when
Baby needs their assistance to sleep soundly. Parents are also able
to view sleep status, sleep history, and the overall quality of
sleep in the Owlet Dream App.
Personalized Sleep Learning Program Designed by
Experts
The interactive Owlet Dream App includes week-by-week content
for a baby’s first 18 weeks and also provides free, unlimited
access to Owlet’s award-winning, personalized infant (ages 4-12
months) sleep learning program, designed by sleep and parenting
experts. After taking an in-depth sleep assessment, parents will
receive personalized daily guides, weekly tips, and step-by-step
sleep plans.
“There are many methods to support your little one on the
journey to self-soothing and sleep – no one method is perfect for
everyone,” said Michelle Smith, Owlet’s Registered Sleep Specialist
and Newborn Care Educator. “Owlet’s sleep learning program offers
three different approaches, and the program is parent-led, so you
can find the best approach, experiment, and change the process as
you go. You are the expert on your little one; we’re just here to
support you along the way.”
Available in the U.S. only, the Owlet Dream Duo is priced at
$399 and the Dream Sock as a standalone product (with access to the
Owlet Dream App and sleep learning program) is $299. Both products
are available today at owletcare.com, buybuy Baby and Walmart, and
are coming to Best Buy and Target later this month.
About Owlet, Inc.
Owlet was founded by a team of parents in 2012. Owlet’s mission
is to empower parents with the right information at the right time,
to give them more peace of mind and help them find more joy in the
journey of parenting. Owlet’s digital parenting platform aims to
give parents real-time data and insights to help parents feel more
calm and confident. Owlet believes that every parent deserves peace
of mind and the opportunity to feel their well-rested best. Owlet
also believes that every child deserves to live a long, happy, and
healthy life, and is working to develop products to help further
that belief. To learn more, visit owletcare.com.
1
https://www.ergoflex.co.uk/blog/category/sleep-research/a_life_in_sleep_how_sleep_plays_out_over_a_lifetime
2 Company data, based on survey of 1,000 customers
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version on businesswire.com: https://www.businesswire.com/news/home/20220105005084/en/
Investors Mike Cavanaugh
Westwicke/ICR Phone: +1.617.877.9641
mike.cavanaugh@westwicke.com
Media Jane Putnam Owlet, Inc.
Phone: +1.801.647.0025 jputnam@owletcare.com
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