DENTON, Texas, June 24, 2019 /PRNewswire/ -- Sally Beauty
Holdings, Inc. (NYSE: SBH), the leading hair color and care
destination in the U.S., announced today the nationwide launch of
community-driven hair color brand Good Dye Young, founded by Grammy
Award winner Hayley Williams and her
longtime stylist Brian O'Connor. The
partnership is a significant step in Good Dye Young's path to
reaching and growing its community while being accessible to
all.
Good Dye Young is rolling out with its Semi-Permanent Hair Color
line and its innovative Hair Makeup formulation, Poser Paste, which
will be available in both Sally Beauty stores and on
sallybeauty.com.
- Good Dye Young Semi-Permanent Hair Color ($18, 5oz.) – in 9 colors and a Fader, the
vibrantly pigmented, customizable cream formula is Vegan and
Cruelty-Free and contains Bergamot Essential Oil to lift the mood
while it cares for the hair.
- Good Dye Young Poser Paste Hair Makeup ($18, 2.5oz.) – an innovative formula that brings
the fun of color to hair without long-term color commitment. The
eight colors are mixable and vibrant on all hair types and the
perfect product to use whenever a little change is needed; just
wash out with your favorite shampoo.
"We're thrilled to offer this exciting new line to our customers
seeking more creativity with hair color," said Maryann Herskowitz, vice president of color and
care at Sally Beauty. "The professional-grade ingredients in the
semi-permanent and temporary poser paste provide Sally customers
with quality results, all while encouraging them to think outside
of the box with hair color and confidently experiment with their
look."
"Good Dye Young is a community built on a mission of inclusion,
diversity and self-expression," said president of Good Dye Young,
Abraham Faddoul. "Our partnership
with Sally Beauty offers us a platform to grow our diverse
community and be present where consumers shop for vibrant hair
color, at Sally Beauty stores."
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.9
billion annually. Through the Sally Beauty Supply and Beauty
Systems Group businesses, the Company sells and distributes through
5,106 stores, including 180 franchised units, and has operations
throughout the United States,
Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and
Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®,
Generic Value Products®, Beyond the Zone® and
Silk Elements® as well as professional lines such as
Wella®, Clairol®, OPI®,
Conair® and Hot Shot Tools®. Beauty Systems
Group stores, branded as CosmoProf or Armstrong McCall stores,
along with its outside sales consultants, sell up to 10,500
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®,
Goldwell®, Joico® and CHI®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit sallybeautyholdings.com.
About Good Dye Young
Hayley has been at the cultural intersection of the music,
beauty and fashion worlds since she first began touring with her
band Paramore as a teenager. She and Brian have worked together for
over a decade and became best friends through years of creative
collaboration. They see Good Dye Young as a color brand with a
vision to create a community around self-expression and happiness
in yourself. The brand was launched with six vibrant
semi-permanent colors, created with quality and performance in
mind. GDY has since created a new segment in the hair color
market with Poser Paste: temporary, washable color that the brand
calls Hair Makeup. At GDY, we see that one of the biggest
changes in culture today is the freedom to express yourself however
you want and what is more expressive, powerful and personal than
hair? We are creating products that are fast and fun, taking
down the barrier of hair color and making it as easy as applying a
new shade of lipstick. For more info about GDY and our story,
visit https://www.gooddyeyoung.com/about-gdy.
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SOURCE Sally Beauty Holdings, Inc.