DENTON, Texas, April 6, 2021 /PRNewswire/ -- Today, Sally Beauty
Holdings announced all four brands selected for the 2020 Cultivate
Cohort have been granted distribution. Customers will be able to
purchase Peculiar Roots, UniQurl, and Pattie
Yankee Products at select Sally Beauty stores, and online at
SallyBeauty.com and CosmoProfBeauty.com. In addition, True +
Pure Texture will continue to be available online at
SallyBeauty.com and CosmoProfBeauty.com. The Sally Beauty Holdings
Cultivate program is designed to empower female-founded beauty
brands and help bring their visions and business plans to life.
Sally Beauty has a long history of supporting and launching
female-founded businesses. It was the first national beauty
retailer to distribute popular women-owned hair care brands like
Made Beautiful and Mielle Organics. Providing widespread
distribution of these brands from their earliest days helped
accelerate their businesses into becoming some of the most
well-known and loved hair care brands sold today. Continuing this
legacy, Sally Beauty Holdings launched Cultivate - For Women by
Women in 2018 as a business accelerator program to help female
beauty entrepreneurs grow their businesses.
"We have always recognized a need for female entrepreneurs to
have a platform to effectively expand their businesses," said JC
Johnson, Group Vice President, Digital Strategy and Innovation,
Sally Beauty Holdings. "We are proud of the four incredible
brands and are excited to be part of their journey. We look forward
to partnering with many more emerging brands and female
entrepreneurs in the future!"
This year's finalists consisted of an inspiring and accomplished
group of female-founders. As part of the retailer's commitment to
invest in emerging brands, Sally Beauty Holdings chose to support
all four deserving female-founders because their products are
unique and each fills a current gap in the market. Sally Beauty
Holdings rewarded the Cultivate Cohort brands with business grants
worth a combined total of $60,000 and
exclusive access to a virtual 4-week retail readiness boot camp
that culminated with a pitch presentation. During the virtual
presentation, each brand received valuable feedback from key
leaders such as Chief Executive Officer Chris Brickman, Chief Merchandising Officer
Pam Kohn, Sally Beauty President
John Goss, and Cosmo Prof President
Mark Spinks. In addition to
distribution, Sally Beauty will be putting Marketing support
against all of the brands through its social, digital, e-commerce,
and in-store channels, where applicable.
2020 Cultivate Cohort Brands:
- UniQurl – Formulated for kinky curls, Registered Nurse
Alexis Stanley developed UniQurl's hair care line to serve a hair
type that has traditionally lacked options. Each product is
designed to maintain and nourish naturally kinky hair to reveal its
unique curl patterns with gentle cleansers, powerful moisturizers,
and silkening conditioning agents like Aloe Vera, Mint, Coconut,
and Almond. Infused with natural and organic ingredients, UniQurl
products melt away stubborn tangles with minimal effort while
improving elasticity and shine.
-
- The following products are available in select Sally Beauty
stores & online at SallyBeauty.com and CosmoProfBeauty.com
-
- UniQurl AloeMint 2-in-1 Conditioning Shampoo
- UniQurl AloeMint 2-in-1 Silkening Deep Conditioner
- UniQurl Aloe & Coconut 4-in-1 Styler
- UniQurl Aloe & Almond Moisture Sealing Hair Oil
- Peculiar Roots — Driven by their passion to see
consumers with locs and natural hair receive the pampering and care
they deserve, Carl and Tara Darnley
set out to create Peculiar Roots. The buildup free hair care
collection conditions, cleanses, and moisturizes the hair and scalp
with a flake-free formula.
-
- The following products are available in select Sally Beauty
stores & online at SallyBeauty.com and
CosmoProfBeauty.com:
-
- Braids, Locs & Twist Firm Hold Pomade
- Nourishing & Conditioning Hair Oil
- Cherry Blossom Refresher Spray with Rose Water
- Clarifying & Detox Charcoal Shampoo
- Flaxseed Styling Mousse
- Pattie Yankee Products — Celebrity nail artist
Pattie Yankee, one of the most
sought-after nail experts in the industry, is taking DIY nails to
the next level with her line of quick nail extension solutions.
Inspire Nails are easy to apply and just as easy to remove without
damaging the natural nail. The clear and natural nail extensions
serve as a blank canvas suitable for any nail polish, gel polish,
or nail art. Featuring a super hold adhesive that requires no
glue.
-
- The following products are available in select Sally Beauty
stores & online at SallyBeauty.com and
CosmoProfBeauty.com:
-
- Inspire 24 DIY Pre-Glued Clear Almond Nails
- Inspire 24 DIY Pre-Glued Natural Square Nails
- True + Pure Texture – Celebrity stylist, natural hair
expert, and salon owner, Pekela Riley, was inspired to create a
line of products made for women of color from diverse backgrounds.
She created a luxury collection of natural-looking hair extensions
specifically designed to blend in with multicultural hair. True +
Pure Texture ponytail and clip ins are meticulously crafted to
develop beautiful, natural hair textures that blend kinks, coils,
curls, and waves.
-
- The following products are available online at SallyBeauty.com
and CosmoProfBeauty.com:
-
- Jasmine Coil Ponytail (16 inch)
- Jasmine Coil Clip In (12 inch)
- Jasmine Coil Clip In (16 inch)
For more information about the Cultivate Cohort, visit
Sallybeauty.com/cultivate.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. The Company operates more than 5,000 stores, including
143 franchised locations. Sally Beauty Supply stores offer up to
8,000 products for hair color, hair care, skin care, and nails
through proprietary brands such as Ion®, Generic Value
Products®, Beyond the Zone® and Silk
Elements® as well as professional lines such as
Wella®, Clairol®, OPI®,
Conair® and Hot Shot Tools®. Beauty Systems
Group stores, branded as CosmoProf® or Armstrong
McCall® stores, along with its outside sales
consultants, sell up to 10,500 professionally branded products
including Paul Mitchell®,
Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico® and
CHI®, intended for use in salons and for resale by
salons to retail consumers. For more information about Sally Beauty
Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.