DENTON, Texas, Oct. 6, 2020 /PRNewswire/ -- Sally Beauty Supply
and Cosmo Prof announce the four brands selected for the second
iteration of the Cultivate Cohort. This accelerator program is
designed to empower female-owned beauty brands to bring their
visions and business plans to life.
In 2018, the inaugural Cultivate program propelled brands
Curlanista and PuffCuff to new heights, transforming them into
household names and growing by 3,771 percent and 88
percent over the past year, respectively. As part of the 2020
program, four brands were selected to receive business grants worth
a combined total of $60,000, online
distribution at SallyBeauty.com and CosmoProfBeauty.com in October,
along with a 4-week virtual boot camp built to set the brands up
for success.
Introducing the 2020 Cultivate Cohort:
- UniQurl – Formulated for kinky curls,
Registered Nurse Alexis Stanley developed UniQurl's hair care line
to serve a hair type that has traditionally lacked options. Each
product is designed to maintain and nourish naturally kinky
hair.
- True + Pure Texture – Natural hair expert, celebrity
stylist and salon owner Pekela Riley, started her line of luxury
hair extensions with a passion to serve women of color from diverse
backgrounds. Products are meticulously crafted to develop
beautiful, natural hair textures that blend kinks, coils, curls and
waves.
- Peculiar Roots— Driven by the passion to see locs and
natural hairstyles receive the pampering and care they deserve,
Tara Darnley founded Peculiar Roots
to help others embrace their uniqueness.
- Pattie Yankee Products— Celebrity nail artist Pattie Yankee is one of the most sought-after
nail experts in the industry and is taking nails to the next level
with her line of polishes. The line is a frequent staple on New
York Fashion Week runways.
The Cultivate program saw an overwhelming response of
applications with many focused on natural hair care to meet the
unique needs of the often underserved textured hair consumer. Sally
Beauty Holdings has a long history of supporting and launching
both female and Black-founded businesses. Sally Beauty is proud to
have over twenty-five Black-founded brands including Vernon
François, The Mane Choice, Mielle, Design Essentials, and newly
added Flawless By Gabrielle Union
and Kim Kimble, to name a few.
"We are amazed by the ingenuity found among female
entrepreneurs, who are consistently finding creative ways to meet
consumer demand during the ongoing pandemic," said Pam Kohn, SVP and Chief Merchandising Officer at
Sally Beauty Holdings. "We're proud to be part of each of these
brands' incredible journeys in bringing the latest DIY trends to
market, particularly at a time when salons and consumers are
seeking new solutions."
The company is rewarding the Cultivate Cohort with online
distribution and business grants worth a combined total of
$60,000. The winning brands will also
participate in a 4-week virtual boot camp focusing on key
areas such as merchandising, social media, marketing, ecommerce,
store operations and entrepreneurship. Each focus-area of the boot
camp was selected to ensure businesses are set up for success and
longevity in the beauty industry. Following the boot camp, the
winners will present to senior-level Sally Beauty and Cosmo Prof
leaders at the Perfect Pitch Capstone event for a chance to receive
in-store distribution in select stores.
For more information about the Cultivate Cohort, visit
Sallybeauty.com/cultivate or
Cosmoprofbeauty.com/cultivate.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international
specialty retailer and distributor of professional beauty supplies
with revenues of approximately $3.9
billion annually. Through the Sally Beauty Supply and Beauty
Systems Group businesses, the Company sells and distributes through
5,062 stores, including 158 franchised units, and has operations
throughout the United States,
Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and
Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®, Generic
Value Products®, Beyond the Zone® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, Conair® and Hot
Shot Tools®. Beauty Systems Group stores, branded as Cosmo Prof or
Armstrong McCall stores, along with its outside sales consultants,
sell up to 10,500 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®
and CHI®, intended for use in salons and for resale by salons to
retail consumers. For more information about Sally Beauty Holdings,
Inc., please visit sallybeautyholdings.com .
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SOURCE Sally Beauty Holdings, Inc.