DENTON, Texas, Jan. 9, 2020 /PRNewswire/ -- Sally Beauty
Holdings, Inc. (NYSE: SBH) has started the search for its first
#SallyCrew, an official partnership that offers influencers the
opportunity to serve as Sally Beauty brand ambassadors. The
#SallyCrew program aligns with the brand's priority to boost
confidence, build trusting relationships and inspire consumers to
take beauty into their own hands. Five inaugural #SallyCrew members
will be revealed in May 2020.
"Sally Beauty has always enjoyed collaborating with influencers
to help educate and empower beauty enthusiasts. As we continue our
transformation, we're excited to establish the #SallyCrew to
reinforce our commitment to helping our customers discover quality
products to Unleash their PROtential," said Carolyne Guss, group vice president of marketing
at Sally Beauty. "I am especially pleased to announce we've
extended the invitation to our very own Sally Beauty
associates."
The brand is seeking influencer submissions from the U.S.,
Canada and Puerto Rico from beauty enthusiasts who are
passionate about hair color, hair care, textured hair care,
cosmetics and nails. Five brand ambassadors will be selected to
receive a one-year, paid contract of up to $150,000, as well as professional business
coaching, spokesperson opportunities with the brand and access to
exclusive products and brand events. The ideal candidates will
embody Sally Beauty's new motto to "Unleash Your PROtential" and
empower others by sharing expert tips, encouraging self-expression
and building strong relationships with other beauty enthusiasts.
Influencers interested in applying to join the #SallyCrew can
find more information at www.sallybeauty.com/sallycrew. The program
will take place in four phases:
- Step 1: Influencers can apply online here, now through
Jan. 31.
- Step 2: Applicants submit a video on Instagram between Feb. 17 and March 13 sharing why they'd
be an awesome Sally Crew influencer,
using #SallyCrew and #SallyBeauty to gain support and shout-outs
from their followers.
- Step 3: Up to 25 semi-finalists will promote special category
products on their social platforms to showcase how they share
expert beauty tips with their followers. Fans will be able to
support their favorite semi-finalists by voting and shopping their
curated product picks. Voting is open April
13 – May 8.
- Step 4: By May 29, the five
inaugural members of the #SallyCrew will be announced.
"The new Sally Beauty is all about giving our customers the
confidence to shine by unlocking the 'power of pro' at home. With
our professional-grade products, Sally Beauty empowers the everyday
beauty-lover to take their skills to the next level," said
Aaron Alt, president of Sally
Beauty. "We can't wait to meet our new ambassadors, who will help
us share our revamped, pro-philosophy on an even greater
scale."
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH) is an international specialty retailer
and distributor of professional beauty supplies with revenues of
approximately $3.9 billion annually.
Through the Sally Beauty Supply and Beauty Systems Group
businesses, the Company sells and distributes through 5,089 stores,
including 179 franchised units, and has operations throughout
the United States, Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and
Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®, Generic
Value Products®, Beyond the Zone® and Silk Elements® as
well as professional lines such as Wella®, Clairol®, OPI®,
Conair® and Hot Shot Tools®. Beauty Systems Group stores,
branded as Cosmo Prof® or Armstrong McCall® stores, along with its
outside sales consultants, sell up to 10,500 professionally branded
products including Paul Mitchell®, Wella®, Matrix®,
Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for
use in salons and for resale by salons to retail consumers. For
more information about Sally Beauty Holdings, Inc., please visit
sallybeautyholdings.com
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SOURCE Sally Beauty Holdings, Inc.